Coffeemaker opportunity

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(Market Research and Observations)
(Reference)
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= Reference =
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= References =
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1. Dieter, George E., and Linda C. Schmidt. Engineering Design. 5th Edition. New York, NY: McGraw-Hill, 2012. Print.
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2. Hamilton Beach 12-Cup Coffee Maker, n.d. photograph, viewed 28 January 2014,  <http://www.amazon.com/gp/product/B002EJF8TI/ref=oh_details_o00_s00_i00?ie=UTF8&psc=1>

Revision as of 16:54, 20 February 2014

Contents

Executive Summary

Market Research and Observations

For this stage of our design project, we conducted four different types of market research and observations including Anthropological Study Observation, Use Study Observation, Expert Interview, and Product Review. Besides, we also posted an Online Survey which served as a back up market research study. The major observations, inspections and conclusions from each study are listed by section below.

Anthropological Study Observations

Use Study Observation

Expert Interview

Product Review

Sketches and Descriptions of Design Concepts

Comparison with Competitor Products

Pugh Chart

Gantt Chart for Team Plan

Summary

Team Member Roles

Appendix

100 Brainstorming Ideas

References

1. Dieter, George E., and Linda C. Schmidt. Engineering Design. 5th Edition. New York, NY: McGraw-Hill, 2012. Print.

2. Hamilton Beach 12-Cup Coffee Maker, n.d. photograph, viewed 28 January 2014, <http://www.amazon.com/gp/product/B002EJF8TI/ref=oh_details_o00_s00_i00?ie=UTF8&psc=1>

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