Design Decisions Laboratory

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Revision as of 15:49, 11 August 2008

Image:DDL-white.jpg

The Design Decisions Laboratory was established at Carnegie Mellon University by Professor Jeremy J. Michalek in 2005. The lab develops theories and tools to understand and assist decision-making in design and product development. The group is interested in the preferences and economics that drive design tradeoff decisions as well as the impact of those decisions on public and private stakeholders. Drawing upon research in economics, econometrics, marketing and public policy as well as engineering and design optimization, the lab pursues three primary thrust areas:

  1. Systems Optimization: Develop fundamental knowledge and new methods for multidisciplinary design and complex systems optimization;
  2. Design for Market Systems: Measure and model consumer choice in the marketplace to optimize engineering systems for profitability; and
  3. Green Design & Environmental Policy: Study the effects of economics, competition and public policy on design decisions and the resulting environmental impact of those decisions.


Contents

Research

Green Design and Environmental Policy

Environmental regulations attempt to correct for market failures by altering incentive structures or restricting the space of options available to designers. Such regulations have direct impact on the decisions made by designers, and the success of any such policy depends upon the product designs that result under regulated market conditions. DDL builds models to understand and predict the effects of policy on the incentives that drive design decisions and the resulting impact on producers, users, society and the environment.

Sample Publications:

  • Shiau, C.-S. and J.J. Michalek (2007) "A game-theoretic approach to finding market equilibria for automotive design under environmental regulation," Proceedings of the ASME International Design Engineering Technical Conferences, Sep. 4-7, Las Vegas, Nevada, USA.
  • Michalek, J.J., P.Y. Papalambros, and S.J. Skerlos (2004) "A study of fuel efficiency and emission policy impact on optimal vehicle design decisions," ASME Journal of Mechanical Design, v126 p1062-1070.
  • Skerlos, S.J., W.R. Morrow and J.J. Michalek (2006) "Sustainable design engineering and science: selected challenges and case studies," Chapter 3.10 in Sustainability Science and Engineering, Volume 1: Defining Principles, edited by M. Abraham, Elsevier Science.


Design for Market Systems

Whether interested in profit or in social welfare, designers are concerned with the preferences people have and the choices they make. Design decisions are driven by the preferences of various stakeholders, and the decisions made by designers have impact on these stakeholders, including those who produce, use, sell, distribute, maintain, invest in, supply for, and dispose of the product as well as socioeconomic, cultural and environmental effects on society as a whole. DDL develops quantitative tools to model preferences of stakeholders and coordinate them with decisions about the design of products.

Sample Publications:

  • Michalek, J.J., F.M. Feinberg and P.Y. Papalambros (2005) "Linking marketing and engineering product design decisions via analytical target cascading," Journal of Product Innovation Management, v22 p42-62.
  • Michalek, J.J., O. Ceryan, P.Y. Papalambros, and Y. Koren (2006) "Balancing marketing and manufacturing objectives in product line design" ASME Journal of Mechanical Design, v128 n6 p1196-1204.
  • Michalek, J.J. (2005) Preference Coordination in Engineering Design Decision-Making, Ph.D. Dissertation, Department of Mechanical Engineering, University of Michigan.


Systems Optimization

The design and optimization of complex systems pose unique challenges: Subsystems and components must be designed such that they are compatible and consistent with one another while delivering properties that, in combination, achieve targets for the overall system. DDL develops mathematical tools for decomposing complex design tasks into smaller subsystem design tasks and coordinating design of these subsystems to achieve optimal system solutions.

Sample Publications:

  • Michalek, J.J. and P.Y. Papalambros (2006) "BB-ATC: analytical target cascading using branch and bound for mixed integer nonlinear programming," Proceedings of the ASME Design Engineering Technical Conferences, DETC2006/DAC-99040, Sept. 10-13, Philadelphia, PA, USA.
  • Michalek, J.J. and P.Y. Papalambros (2005) "An efficient weighting update method to achieve acceptable consistency deviation in analytical target cascading," ASME Journal of Mechanical Design, v127 p206-214.
  • Michalek, J.J. and P.Y. Papalambros (2005) "Weighs, norms, and notation in analytical target cascading," ASME Journal of Mechanical Design, v127 p499-501.


Lab Business

Winter 2008 Presentation Schedule

During the winter 2008 semester, weekly lab seminar meetings will be held on Fridays at 2:30pm in Scaife Hall 206. Visitors are welcome to attend.

Date Presenter Topic
Feb 1 Sarat Measuring uncertainty in discrete choice models
Feb 8 Canceled No meeting
Feb 15 Rich Effects of battery weight on PHEV performance
Feb 22 Norman Optimal product design under price competition strategies
Feb 29 Drew Endogeneity in choice model estimation
Mar 7 Canceled No meeting
Mar 14 Spring break No meeting
Mar 21 Aida Global optimization
Mar 28 Aida Global optimization part II
Apr 4 No meeting
Apr 11 No meeting
Apr 18 No meeting
Apr 25 Anne Marie A comparison of models for ethanol distribution optimization
May 2 Drew Consumer preference modeling: The value of the "hybrid" name

Summer 2008 Individual Meetings

Individual meetings will be held on Thursdays in Scaife Hall 323.

Time Student
9:30
10:00
10:30
11:00 Aida
11:30 Aida
1:00 Norman
1:30 Norman
2:00
2:30 Varun
3:00 Varun
3:30
4:00
4:30

Borrowed Item Checkout List

Item Borrower Date Borrowed
Bertsekas - Nonlinear Programming Aida Jan 2008
Nowak - Relaxation and Decomposition Methods for MINLP Aida Jan 2008
Sahinidis - Covexification and global optimization in MINLP Aida Jan 2008
Wolsey - Integer and combinatorial optimization Varun Jan 2008
Floudas - Nonlinear and mixed integer optimization Aida Jan 2008
The Costs of Cars and Drivers Norman Mar 2008
Predictably Irrational Scott Matthews July 2008

Publication Planning

Authors Title Target Status
Khajavirad, Michalek, Simpson Decomposed GA product families SMO Revision in process
Khajavirad, Michalek, Simpson Balancing commonality and differentiation JMD Working paper
Khajavirad, Michalek, Sahinidis? Lagrangian decomposition global optimization NLP JMD / SMO / MathProg / GlobalOpt? Working paper
Khajavirad, Michalek, Sahinidis? Global optimization product family JMD/SMO? Working paper
Khajavirad, Michalek, Feinberg, Ebbes ManSci ManSci Revision in process
Shiau, Michalek Market system JMD In review
Shiau, Michalek Structural analysis CAFE Transportation Research Part A In review
Shiau, Hauffe, Samaras, Michalek Battery weight PHEVs Energy Policy In review
Shiau, Michalek Price equilibrium JPIM/JMD? Working paper
Shiau, Michalek Lagrangian FOC vs. fixed point JMD tech brief? Working paper
Kaushal, Michalek LCA Optimization  ? Working paper
Krishnakumar, Michalek BB-ATC  ?? Working paper

Conference Presentation Planning

Conference Authors Title Section Status
INFORMS 2008 Shiau & Michalek Optimal Product Design in a Competitive Market Modeling Channel and Product Decisions Submitted
INFORMS 2008 Shiau & Michalek A Structural Analysis of Vehicle Design Responses to Corporate Average Fuel Economy Policy Energy, Natural Resources & the Environment Submitted
INFORMS 2008 Shiau & Michalek On the Effect of Consumer Heterogeneity and Channel Structure in Optimal Product Design New Product Development 10/12, 4:30-6pm
TRB 2009 Shiau & Michalek A Structural Analysis of Vehicle Design Responses to Corporate Average Fuel Economy Policy Energy and Climate Change in review
TRB 2009 Shiau & Michalek Impact of Battery Weight and Charging Patterns on the Economic and Environmental Benefits of Plug-in Hybrid Vehicles Energy and Climate Change in review

Links

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