Keg tap redesign
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Contents |
Executive Summary
Market Research
Provide description of market research and observations. Include pictures to communicate key observations where possible. Summarize top stakeholder product needs in a list.
Design Concepts
Provide sketches and descriptions of top 3-5 design concepts, describing what opportunities have been identified and how they will be addressed.
Competitor Products
Identify relevant competitor products from your patent searches, commercial searches, web searches, and expert interviews. Compare pros and cons of each concept on a standard Pugh chart against your top stakeholder needs, and benchmark against the most relevant competitors. If your concepts are better on some attributes and worse on others, identify any market segments likely to value the tradeoffs you can offer.
Design Plan
Provide a Gantt chart to map out the team plan for design and prototyping through the remainder of the semester. Be detailed about our particular project and member contributions.
Key Findings & Recommendations
Summarize findings and recommendations. In particular, identify which concept you recommend pursuing for the remainder of the semester. Provide a hypothetical user scenario representative of our target market from our research findings to motivate top solution concept.
Team Member Roles & Process Summary
References
Appendix
List of 100 brainstorming ideas.