Design Decisions Laboratory
From DDL Wiki
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Revision as of 15:21, 8 October 2007
The Design Decisions Laboratory was established at Carnegie Mellon University by Professor Jeremy J. Michalek in 2005. The lab develops theories and tools to understand and assist decision-making in design and product development. The group is interested in the preferences and economics that drive design tradeoff decisions as well as the impact of those decisions on public and private stakeholders. Drawing upon research in economics, econometrics, marketing and public policy as well as engineering and design optimization, the lab pursues three primary thrust areas:
- Systems Optimization: Develop fundamental knowledge and new methods for multidisciplinary design and complex systems optimization;
- Design for Market Systems: Measure and model consumer choice in the marketplace to optimize engineering systems for profitability; and
- Green Design & Environmental Policy: Study the effects of economics, competition and public policy on design decisions and the resulting environmental impact of those decisions.
Contents |
Research
Green Design and Environmental Policy
Environmental regulations attempt to correct for market failures by altering incentive structures or restricting the space of options available to designers. Such regulations have direct impact on the decisions made by designers, and the success of any such policy depends upon the product designs that result under regulated market conditions. DDL builds models to understand and predict the effects of policy on the incentives that drive design decisions and the resulting impact on producers, users, society and the environment.
Sample Publications:
- Shiau, C.-S. and J.J. Michalek (2007) "A game-theoretic approach to finding market equilibria for automotive design under environmental regulation," Proceedings of the ASME International Design Engineering Technical Conferences, Sep. 4-7, Las Vegas, Nevada, USA.
- Michalek, J.J., P.Y. Papalambros, and S.J. Skerlos (2004) "A study of fuel efficiency and emission policy impact on optimal vehicle design decisions," ASME Journal of Mechanical Design, v126 p1062-1070.
- Skerlos, S.J., W.R. Morrow and J.J. Michalek (2006) "Sustainable design engineering and science: selected challenges and case studies," Chapter 3.10 in Sustainability Science and Engineering, Volume 1: Defining Principles, edited by M. Abraham, Elsevier Science.
Design for Market Systems
Whether interested in profit or in social welfare, designers are concerned with the preferences people have and the choices they make. Design decisions are driven by the preferences of various stakeholders, and the decisions made by designers have impact on these stakeholders, including those who produce, use, sell, distribute, maintain, invest in, supply for, and dispose of the product as well as socioeconomic, cultural and environmental effects on society as a whole. DDL develops quantitative tools to model preferences of stakeholders and coordinate them with decisions about the design of products.
Sample Publications:
- Michalek, J.J., F.M. Feinberg and P.Y. Papalambros (2005) "Linking marketing and engineering product design decisions via analytical target cascading," Journal of Product Innovation Management, v22 p42-62.
- Michalek, J.J., O. Ceryan, P.Y. Papalambros, and Y. Koren (2006) "Balancing marketing and manufacturing objectives in product line design" ASME Journal of Mechanical Design, v128 n6 p1196-1204.
- Michalek, J.J. (2005) Preference Coordination in Engineering Design Decision-Making, Ph.D. Dissertation, Department of Mechanical Engineering, University of Michigan.
Systems Optimization
The design and optimization of complex systems pose unique challenges: Subsystems and components must be designed such that they are compatible and consistent with one another while delivering properties that, in combination, achieve targets for the overall system. DDL develops mathematical tools for decomposing complex design tasks into smaller subsystem design tasks and coordinating design of these subsystems to achieve optimal system solutions.
Sample Publications:
- Michalek, J.J. and P.Y. Papalambros (2006) "BB-ATC: analytical target cascading using branch and bound for mixed integer nonlinear programming," Proceedings of the ASME Design Engineering Technical Conferences, DETC2006/DAC-99040, Sept. 10-13, Philadelphia, PA, USA.
- Michalek, J.J. and P.Y. Papalambros (2005) "An efficient weighting update method to achieve acceptable consistency deviation in analytical target cascading," ASME Journal of Mechanical Design, v127 p206-214.
- Michalek, J.J. and P.Y. Papalambros (2005) "Weighs, norms, and notation in analytical target cascading," ASME Journal of Mechanical Design, v127 p499-501.
Meeting Schedules
During the fall semester, 2007, weekly lab seminar meetings will be held on Wednesdays at 2:30pm in Scaife Hall 205. Visitors are welcome to attend.
Fall 2007 Presentation Schedule
| Date | Presenter | Topic |
|---|---|---|
| Aug 29 | J / Aida | Lab planning / IDETC practice |
| Sept 5 | - - | No meeting: IDETC conference |
| Sept 12 | Aida / Norman | Report on IDETC conference |
| Sept 19 | - - | No meeting: MechE Quals |
| Sept 26 | J / Norman | Energy policy in vehicle design |
| Oct 3 | Anne Marie | Optimization of ethanol facility locations |
| Oct 10 | Rich | Vehicle powertrain technologies & simulation |
| Oct 17 | Norman | Market structure in design |
| Oct 24 | Varun | ATC for mixed integer nonlinear programming |
| Oct 31 | Sarat | Uncertainty in choice modeling |
| Nov 7 | - - | No meeting - INFORMS conference |
| Nov 14 | J | Trip report - INFORMS |
| Nov 21 | Nikhil | Optimization and life cycle assessment |
| Nov 28 | Drew | Endogeneity in choice modeling |
| Dec 5 | Aida | Balancing commonality and differentiation |
| Dec 12 |
Fall 2007 Individual Meetings
Individual meetings will be held on Thursdays in Scaife Hall 323.
| Time | Student |
|---|---|
| 9:30 | |
| 0:00 | Richard Hauffe |
| 10:30 | Nikhil Kaushal |
| 11:00 | Norman Shiau |
| 11:30 | Norman Shiau |
| 1:00 | |
| 1:30 | Sarat Mikkilineni |
| 2:00 | Varun Krishnakumar |
| 2:30 | Andrew Hamilton |
| 3:00 | |
| 3:30 | Anne Marie Lewis |
| 4:00 | Aida |
| 4:30 | Aida |
Schedule for Visitor - Elea Feit
| MONDAY, OCTOBER 8 | ||
| 12:30pm | Design course: Market research lecture | |
| 1:00pm | Design course: Market research lecture | |
| 1:30pm | Design course: Market research lecture | |
| 2:00pm | Design course: Market research lecture | |
| 2:30pm | Break - meet with JM | |
| 3:00pm | Break - meet with JM | |
| 3:30pm | DDL Seminar | |
| 4:00pm | DDL Seminar | |
| 4:30pm | ||
| 5:00pm | ||
| 5:30am | ||
| TUESDAY, OCTOBER 9 | ||
| 9:00am | ||
| 9:30am | ||
| 10:00am | ||
| 10:30am | Aida | |
| 11:00am | Norman Shiau | |
| 11:30am | Norman Shiau | |
| 12:00pm | Lunch? (GM Green Design seminar) | |
| 12:30pm | Lunch? (GM Green Design seminar) | |
| 1:00pm | (GM Green Design seminar) | |
| 1:30pm | (GM Green Design seminar) | |
