Eleanor McDonnell Feit

From DDL Wiki

My research focuses on the interface between marketing and engineering design. My goal is to develop quantitative marketing research and design optimization methods that are integrated, so that marketing research informs design decisions and design constraints inform marketing research. Methodologically, my work contributes to research in choice modeling, consumer preference measurement, design of experiments, discrete optimization methods, Bayesian hierarchical models and Bayesian approaches to latent variables and missing data. I have special expertise in automotive engineering and marketing.