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(New page: =Executive Summary= =Market Research= Provide description of market research and observations. Include pictures to communicate key observations where possible. Summarize top stakeholder ...)
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Revision as of 16:41, 4 October 2009
Contents |
Executive Summary
Market Research
Provide description of market research and observations. Include pictures to communicate key observations where possible. Summarize top stakeholder product needs in a list.
Design Concepts
Provide sketches and descriptions of top 3-5 design concepts, describing what opportunities have been identified and how they will be addressed.
Competitor Products
Identify relevant competitor products from your patent searches, commercial searches, web searches, and expert interviews. Compare pros and cons of each concept on a standard Pugh chart against your top stakeholder needs, and benchmark against the most relevant competitors. If your concepts are better on some attributes and worse on others, identify any market segments likely to value the tradeoffs you can offer.
Design Plan
Provide a Gantt chart to map out the team plan for design and prototyping through the remainder of the semester. Be detailed about our particular project and member contributions.
