International Journal of Research in Marketing

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The International Journal of Research in Marketing (IJRM) aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. IJRM welcomes contributions in various aspects of marketing. All submissions must be interesting, relevant to marketing, sufficiently rigorous both conceptually and methodologically, and written in clear, concise and logical manner.

Relevant Articles

  • Hosun Rhima and Lee G. Cooperb, 2005, "Assessing potential threats to incumbent brands: New product positioning under price competition in a multisegmented market," 22(2), International Journal of Research in Marketing, pp. 159-182.
  • Thomas Ottera, Regina T├╝chlerb and Sylvia Fr├╝hwirth-Schnatterc, 2004, "Capturing consumer heterogeneity in metric conjoint analysis using Bayesian mixture models," International Journal of Research in Marketing, 21(3), pp. 285-297.
  • Rick L. Andrews, and Imran S. Currim, 2002, Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model, 19(1), pp. 65-79.
  • Vrinda Kadiyalia, K. Sudhir, and Vithala R. Rao, 2001, "Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing," International Journal of Research in Marketing, 18(1-2), pp. 161-186.
  • Anil Kaul and Vithala R. Rao, 1995, "Research for product positioning and design decisions: An integrative review," International Journal of Research in Marketing, 12(4), pp. 293-320.

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