Journal of Marketing Research
From DDL Wiki
Journal of Marketing Research (JMR) publishes articles representing the entire spectrum of research in marketing. Articles covers:
- present new techniques for solving marketing problems.
- contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques.
- review and comment on the developments and concepts in related fields that have bearing on the research industry and its practices.
Journal Abbreviation: J Marketing Res
