Design Decisions Laboratory

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# '''Design for Market Systems:''' Measure and model consumer choice in the marketplace to optimize engineering systems for profitability; and
# '''Design for Market Systems:''' Measure and model consumer choice in the marketplace to optimize engineering systems for profitability; and
# '''Green Design & Environmental Policy:''' Study the effects of economics, competition and public policy on design decisions and the resulting environmental impact of those decisions.
# '''Green Design & Environmental Policy:''' Study the effects of economics, competition and public policy on design decisions and the resulting environmental impact of those decisions.
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=Research=
 
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==Green Design and Environmental Policy==
 
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Environmental regulations attempt to correct for market failures by altering incentive structures or restricting the space of options available to designers. Such regulations have direct impact on the decisions made by designers, and the success of any such policy depends upon the product designs that result under regulated market conditions. DDL builds models to understand and predict the effects of policy on the incentives that drive design decisions and the resulting impact on producers, users, society and the environment.
 
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'''Sample Publications:'''
 
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*Shiau, C.-S. and J.J. Michalek (2007) "A game-theoretic approach to finding market equilibria for automotive design under environmental regulation," Proceedings of the ASME International Design Engineering Technical Conferences, Sep. 4-7, Las Vegas, Nevada, USA.
 
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*Michalek, J.J., P.Y. Papalambros, and S.J. Skerlos (2004) "A study of fuel efficiency and emission policy impact on optimal vehicle design decisions," ASME Journal of Mechanical Design, v126 p1062-1070.
 
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*Skerlos, S.J., W.R. Morrow and J.J. Michalek (2006) "Sustainable design engineering and science: selected challenges and case studies," Chapter 3.10 in Sustainability Science and Engineering, Volume 1: Defining Principles, edited by M. Abraham, Elsevier Science.
 
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==Design for Market Systems==
 
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Whether interested in profit or in social welfare, designers are concerned with the preferences people have and the choices they make. Design decisions are driven by the preferences of various stakeholders, and the decisions made by designers have impact on these stakeholders, including those who produce, use, sell, distribute, maintain, invest in, supply for, and dispose of the product as well as socioeconomic, cultural and environmental effects on society as a whole. DDL develops quantitative tools to model preferences of stakeholders and coordinate them with decisions about the design of products.
 
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'''Sample Publications:'''
 
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*Michalek, J.J., F.M. Feinberg and P.Y. Papalambros (2005) "Linking marketing and engineering product design decisions via analytical target cascading," Journal of Product Innovation Management, v22 p42-62.
 
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*Michalek, J.J., O. Ceryan, P.Y. Papalambros, and Y. Koren (2006) "Balancing marketing and manufacturing objectives in product line design" ASME Journal of Mechanical Design, v128 n6 p1196-1204.
 
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*Michalek, J.J. (2005) Preference Coordination in Engineering Design Decision-Making, Ph.D. Dissertation, Department of Mechanical Engineering, University of Michigan.
 
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==Systems Optimization==
 
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The design and optimization of complex systems pose unique challenges: Subsystems and components must be designed such that they are compatible and consistent with one another while delivering properties that, in combination, achieve targets for the overall system. DDL develops mathematical tools for decomposing complex design tasks into smaller subsystem design tasks and coordinating design of these subsystems to achieve optimal system solutions.
 
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'''Sample Publications:'''
 
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*Michalek, J.J. and P.Y. Papalambros (2006) "BB-ATC: analytical target cascading using branch and bound for mixed integer nonlinear programming," Proceedings of the ASME Design Engineering Technical Conferences, DETC2006/DAC-99040, Sept. 10-13, Philadelphia, PA, USA.
 
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*Michalek, J.J. and P.Y. Papalambros (2005) "An efficient weighting update method to achieve acceptable consistency deviation in analytical target cascading," ASME Journal of Mechanical Design, v127 p206-214.
 
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*Michalek, J.J. and P.Y. Papalambros (2005) "Weighs, norms, and notation in analytical target cascading," ASME Journal of Mechanical Design, v127 p499-501.
 
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=Lab Business=
 
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==Winter 2008 Presentation Schedule==
 
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During the winter 2008 semester, weekly lab seminar meetings will be held on Fridays at 2:30pm in Scaife Hall 206. Visitors are welcome to attend.
 
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{| class="wikitable" border="1"
 
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! Date !! Presenter !! Topic
 
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| Feb 1 || Sarat || Measuring uncertainty in discrete choice models
 
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| Feb 8 || Canceled || No meeting
 
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| Feb 15 || Rich || Effects of battery weight on PHEV performance 
 
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| Feb 22 || Norman ||  Optimal product design under price competition strategies
 
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| Feb 29 || Drew  || Endogeneity in choice model estimation 
 
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| Mar 7 || Canceled  || No meeting 
 
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| Mar 14 || Spring break  || No meeting 
 
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| Mar 21 || Aida || Global optimization 
 
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| Mar 28 || Aida || Global optimization part II 
 
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| Apr 4 || No meeting ||
 
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| Apr 11 || No meeting ||
 
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| Apr 18 || No meeting ||
 
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| Apr 25 || Anne Marie || A comparison of models for ethanol distribution optimization
 
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| May 2 || Drew || Consumer preference modeling: The value of the "hybrid" name
 
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|}
 
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==Summer 2008 Individual Meetings==
 
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Individual meetings will be held on Thursdays in Scaife Hall 323.
 
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{| class="wikitable" border="1"
 
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! Time !! Student
 
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| 9:30 || 
 
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| 10:00 ||
 
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| 10:30 ||
 
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| 11:00 || Aida
 
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| 11:30 || Aida
 
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| 1:00 || Norman
 
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| 1:30 || Norman
 
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| 2:00 ||
 
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| 2:30 || Varun
 
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| 3:00 || Varun
 
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| 3:30 || Nikhil
 
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| 4:00 || Nikhil
 
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| 4:30 ||
 
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|}
 
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==Borrowed Item Checkout List==
 
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{| class="wikitable sortable" border="1"
 
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! Item !! Borrower !! Date Borrowed
 
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| Bertsekas - Nonlinear Programming || Aida || Jan 2008
 
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| Nowak - Relaxation and Decomposition Methods for MINLP|| Aida || Jan 2008
 
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| Sahinidis - Covexification and global optimization in MINLP || Aida || Jan 2008
 
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| Wolsey - Integer and combinatorial optimization || Varun || Jan 2008
 
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| Floudas - Nonlinear and mixed integer optimization || Aida || Jan 2008
 
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| The Costs of Cars and Drivers || Norman || Mar 2008
 
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| Predictably Irrational || Scott Matthews || July 2008
 
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|}
 
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==Publication Planning==
 
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{| class="wikitable sortable" border="1" cellpadding="1"
 
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! Authors !! Title !! Target !! Status
 
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| Khajavirad, Michalek, Simpson || Decomposed GA product families || SMO || Revision in process
 
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| Khajavirad, Michalek, Simpson || Balancing commonality and differentiation || JMD || Working paper
 
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| Khajavirad, Michalek, Sahinidis? || Lagrangian decomposition global optimization NLP || JMD / SMO / MathProg / GlobalOpt? || Working paper
 
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| Khajavirad, Michalek, Sahinidis? || Global optimization product family || JMD/SMO? || Working paper
 
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| Khajavirad, Michalek, Feinberg, Ebbes || ManSci || ManSci || Revision in process
 
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| Shiau, Michalek || Market system || JMD || In review
 
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| Shiau, Michalek || CAFE structural analysis || Trans Res A || In review
 
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| Shiau, Samaras, Hauffe, Michalek || PHEV battery weight || Energy Policy || In review
 
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| Shiau, Michalek || Price equilibrium || JPIM/JMD? || Working paper
 
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| Shiau, Michalek || Lagrangian FOC vs. fixed point || JMD tech brief? || Working paper
 
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| Kaushal, Michalek || LCA Optimization || ? || Working paper
 
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| Krishnakumar, Michalek || BB-ATC || ?? || Working paper
 
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|}
 
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==Conference Presentation Planning==
 
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{| class="wikitable sortable" border="1" cellpadding="1"
 
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! Conference !! Authors !! Title !! Section !! Status
 
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| INFORMS 2008 || Michalek & Khajavirad || A Deterministic Lagrangian-based Global Optimization Approach for Large Scale Decomposable Problems || Advances in Global Optimization || 10/12, 1:30-3pm
 
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| INFORMS 2008 || Michalek & Shiau || On the Effect of Consumer Heterogeneity and Channel Structure in Optimal Product Design || New Product Development || 10/12, 4:30-6pm
 
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| INFORMS 2008 || Shiau & Michalek || Optimal Product Design in a Competitive Market ||  Modeling Channel and Product Decisions || 10/14, 11am-12:30pm
 
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| INFORMS 2008 || Shiau & Michalek || A Structural Analysis of Vehicle Design Responses to Corporate Average Fuel Economy Policy  ||  Energy, Natural Resources & the Environment || 10/14, 1:30pm-3pm
 
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| INFORMS 2008 || Khajavirad & Michalek || A Comparison of Approaches for Solving the Product Family Platform Selection and Design Problem || MINLP Theory and Algorithms || 10/15, 8-9:30am
 
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| TRB 2009 || Shiau & Michalek || A Structural Analysis of Vehicle Design Responses to Corporate Average Fuel Economy Policy || Energy and Climate Change || in review
 
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| TRB 2009 || Shiau & Michalek || Impact of Battery Weight and Charging Patterns on the Economic and Environmental Benefits of Plug-in Hybrid Vehicles ||  Energy and Climate Change || in review
 
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|}
 
=Links=
=Links=

Current revision

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The Design Decisions Laboratory was established at Carnegie Mellon University by Professor Jeremy J. Michalek in 2005. The lab develops theories and tools to understand and assist decision-making in design and product development. The group is interested in the preferences and economics that drive design tradeoff decisions as well as the impact of those decisions on public and private stakeholders. Drawing upon research in economics, econometrics, marketing and public policy as well as engineering and design optimization, the lab pursues three primary thrust areas:

  1. Systems Optimization: Develop fundamental knowledge and new methods for multidisciplinary design and complex systems optimization;
  2. Design for Market Systems: Measure and model consumer choice in the marketplace to optimize engineering systems for profitability; and
  3. Green Design & Environmental Policy: Study the effects of economics, competition and public policy on design decisions and the resulting environmental impact of those decisions.

Links

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