Snowboard innovation
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From our previous market research we concluded there is a user need for a snowboard that is easier to transport by car and plane, eliminating the need for roofracks and special snowboard luggage. There also exists a market for snowboard wall hangers, which could be eliminated by the easier storage of a detachable board. | From our previous market research we concluded there is a user need for a snowboard that is easier to transport by car and plane, eliminating the need for roofracks and special snowboard luggage. There also exists a market for snowboard wall hangers, which could be eliminated by the easier storage of a detachable board. | ||
- | In order to fully | + | In order to fully analyze if there is a possible market for a detachable snowboard we first looked at snowboarder demographics: |
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- | The general trend is that snowboarders tend to be young, male and rich. In the U.S. only 6% of the population make more than a 100,000$ per year, | + | The general trend is that snowboarders tend to be young, male and rich. In the U.S. only 6% of the population make more than a 100,000$ per year, compared to 32,4% of snowboarders. A detachable snowboard will be more expensive than a regular board, however snowboarders being a rich demographic will be less influenced by price increases if they can be convinced of the advantages of the new design. |
== Design Documentation == | == Design Documentation == |
Revision as of 18:35, 8 May 2012
Contents |
Executive Summary
Market Analysis
From our previous market research we concluded there is a user need for a snowboard that is easier to transport by car and plane, eliminating the need for roofracks and special snowboard luggage. There also exists a market for snowboard wall hangers, which could be eliminated by the easier storage of a detachable board.
In order to fully analyze if there is a possible market for a detachable snowboard we first looked at snowboarder demographics:
The general trend is that snowboarders tend to be young, male and rich. In the U.S. only 6% of the population make more than a 100,000$ per year, compared to 32,4% of snowboarders. A detachable snowboard will be more expensive than a regular board, however snowboarders being a rich demographic will be less influenced by price increases if they can be convinced of the advantages of the new design.