Soda gun opportunity
From DDL Wiki
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| + | Conducting research on the soda gun was an interesting task because it is not a common consumer product. We visited local restaurants and bar areas to conduct anthropological research, as well as call and email a variety of companies and maintenance corporations. | ||
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| + | Product reviews and secondary research were also conducted, which provided us with a variety of information ranging from homemade soda guns to intricate bar set up reviews. | ||
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| + | We geared away from surveys and use studies because the soda gun is an uncommon consumer product. Often, users receive waitress or bar tending training before using the product and are instructed on how it functions. Use studies would be difficult to set up because the full system is very difficult to acquire. It is important to note these inconveniences when developing new opportunities. Perhaps our new product could function without the need of training. Perhaps we could condense the system, making it more transportable. | ||
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| + | ==Anthropological Study: Friday Afternoon== | ||
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| + | ==Anthropological Study: Saturday Night== | ||
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| + | ==Anthropological Study: Soda Fountains== | ||
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| + | ==Stakeholder Interviews== | ||
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| + | ==Expert Interviews== | ||
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| + | ==Product Reviews== | ||
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| + | ==Secondary Research== | ||
Revision as of 19:15, 11 February 2014
Contents |
Executive Summary
Market Research
Conducting research on the soda gun was an interesting task because it is not a common consumer product. We visited local restaurants and bar areas to conduct anthropological research, as well as call and email a variety of companies and maintenance corporations.
Product reviews and secondary research were also conducted, which provided us with a variety of information ranging from homemade soda guns to intricate bar set up reviews.
We geared away from surveys and use studies because the soda gun is an uncommon consumer product. Often, users receive waitress or bar tending training before using the product and are instructed on how it functions. Use studies would be difficult to set up because the full system is very difficult to acquire. It is important to note these inconveniences when developing new opportunities. Perhaps our new product could function without the need of training. Perhaps we could condense the system, making it more transportable.
