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Revision as of 17:47, 24 February 2012

Report 2: Market Research and Design Concepts

Executive Summary

summarize work done, findings

Phase 2 Overview

Team member roles, Description of our work in this phase

Market Research

Intro and Key Findings

Product Reviews

User Interviews

Use Study Observation

Expert Interviews

Main Discoveries

(in more detail than in key findings section)

Design Concepts

List 4 top designs here in a brief description.

Build Your Own Scooter

Hand or Foot Operated Disk Brakes

Improved Storage Capabilities

Hover Scooter

Competitor Products

Build Your Own Scooter Competition

Brake Competition

Storage Competition

Hover Competition

Next Steps

picture of Gantt chart, what we hope to accomplish in the next phase.

Conclusions

Our key findings in detail, and which opportunity we intend to pursue and why. A hypothetical user scenario.

Appendix A: List of 100+ Brainstormed Ideas

1. smoother ride

2. better wheel technology

3. spherical wheels for omnidirectional motion

4. collapsible wheels

5. greater energy output with less input

6. easier collapsibility

7. lighter

8. more portable

9. adding a carrier for accessories (something to carry items)

10. adding more telescoping rods for taller riders

11. greener material usage

12. wider deck for comfort

13. multiseasonal scooter

14. ski scooter

15. winterized scooter

16. heated wheels

17. anti lock breaks

18. hand break wiring system to back wheel

19. turning system

20. brake system that doesn't rub against the wheel so much

21. better folding mechanism

22. no more release buttons

23. bigger release buttons

24. safety latches

25. trick friendly

26. better braking mechanism

27. expandable foot deck

28. taller tube

29. claw break for spherical wheels

30. foot operated disc brakes

31. extra padding at the bottom of wheel to reduce wearing

32. additional safety pieces to components

33. cleaning attachments on the back wheel (mop, broom)

34. strap for easy carrying

35. foot latch to release and hold (fold in and fold out) the foot deck when going in and out of buildings

36. roll the folded scooter like a cart or suitcase when in buildings

37. something to stop the deck hitting against your leg when carrying it

38. integrated backpack carrier

39. stronger wheels

40. inflatable wheels

41. sturdier steering mechanism

42. more clearance

43. electronically adjustable steering

44. speed sensitive steering

45. Bluetooth on scooter

46. Wifi on scooter

47. Mobile hotspot scooter

48. Power generator scooter

49. Charge devices from mechanical power

50. Carrier for water bottle or cell phone

51. Kickstand

52. Scooter that can tow things

53. Drop down safety wheels

54. Hover scooter

55. Jet scooter

56. Water ski scooter

57. Floating scooter

58. Hockey stick integratible scooter

59. Ice skate scooter

60. Headlight

61. Glow in the dark scooter

62. Scooter with leash attachment

63. Training wheels on scooter

64. Speakers integrated

65. Off road scooter with huge wheels

66. Laser tag scooter

67. Paintball scooter

68. Headphone integrated wrapping mechanism

69. Scooter with kicking attachment for kickball or beating up little kids

70. Customizable decals

71. Kit of decorations for scooter

72. Build your own scooter

73. Bumper scooters

74. Pogo stick/scooter combo

75. Make it easier to disassemble or repair/simplify design

76. Scooter/hang glider combo

77. Gps on scooter

78. ekg scooter

79. heart rate monitor scooter

80. integrated track your workout system

81. variable resistance for workouts

82. scooter sled

83. laptop carrier on scooter

84. umbrella scooter

85. solar panel scooter

86. sand scooter

87. fan on that scooter that runs on generated energy

88. scooter that can sell back energy grid

89. wind-powered scooter

90. scooter that can carry your pets

91. scooter that carries pet toys

92. water gun scooter

93. sprinkler scooter

94. scooter lawn mower w/ all-terrain wheel on front

95. shovel scooter

96. leaf blower scooter

97. snow blower scooter

98. weed whacker scooter

99. scooter storage compartment in foot deck

100. chair scooter

101. locking mechanism

102. scooter w/ sail

103. tank scooter

104. tandem scooter

Scooter opportunity