Snowboard opportunity

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Contents 1 Executive Summary 2 Market Research 2.1 Anthropological Observation 2.2 User Interviews 2.3 Expert Interviews 2.4 Online Product Reviews 2.5 Top Stakeholder Product Needs 3 Top Design Concepts 3.1 Foldable Snowboard 3.2 Easily Turnable Bindings 3.3 Easy Release Bindings 3.4 Snowboard/Snowshoe Combo 4 Competitor Products 4.1 Classic Snowboard 4.2 Splitboard 4.3 Magne-Traction Snowboard 5 Pugh Chart 6 Gantt Chart 7 Team Roles 8 Conclusion 8.1 Summary of Findings 8.2 Hypothetical User Scenario 9 Appendix - List of 100 Design Ideas 10 References

Executive Summary

Market Research

Anthropological Observation

From our past experience coupled with online video research we made several observations.

One of the most common problems experienced by snowboarders are struggling getting on and of ski lifts. Snowboarders, especially beginners have great difficulties getting on T-bar and J-bar lifts. These lifts originally designed for skiers requires that the snowboarder places the bar or disc agaist the inside of their leg. As the lift is moving at fairly high speeds when placed between the snowboarders leg, it can cause the snowboarder to lose balance and fall. This is an issue which can be both painful and embarrassing for the snowboarder, but it also affects the other users and ski lift owners as it increases queue time, as several Although less common the J-bar lifts cause

User Interviews

Expert Interviews

Online Product Reviews

Top Stakeholder Product Needs

Top Design Concepts

Foldable Snowboard

Easily Turnable Bindings

Easy Release Bindings

Snowboard/Snowshoe Combo

Competitor Products

gergergre

Classic Snowboard

Splitboard

Magne-Traction Snowboard

Pugh Chart

Gantt Chart

Team Roles

Conclusion

Summary of Findings

Hypothetical User Scenario

Appendix - List of 100 Design Ideas

References