Scooter opportunity
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Contents
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Report 2: Market Research and Design Concepts
Group Information
24-441 Spring 2012, Group 10
Executive Summary
summarize work done, findings
Phase 2 Overview
Process Summary
To begin with, the group brainstormed on various ideas using the methods described in class. We focused on the utility of the product by keeping in mind the needs of the stakeholders. Creative ideas were discussed in order to add exciting functionality to the product, however many were not feasible to use, manufacture, assemble or sell. Possible design solutions were proposed, by sketches and descriptions for various designs. Then each idea was analyzed and a short-list containing the top ten choices were formed. A Pugh chart was formed using the short-list and ideas were ranked. The top items according to rank were ‘Build Your Own Scooter’, ‘Laser Tag Scooter’ and ‘Umbrella Scooter’.
In sync with analyzing designs, our group was involved in market research. We conducted an interview with a user who uses the Razor scooter regularly on the Carnegie Mellon campus. This allowed us to get important insight into the needs of the customers. We also analyzed product reviews on the Internet and contacted the Razor Scooter USA for answering detailed questions on the product. All these reviews contributed in a better understanding of the product and provided enough information for a detailed product research report.
Market Research
There are several market research techniques that we performed to help determine potential innovations for the Razor scooter. In gathering more detailed results, we decided to research product reviews, conduct a survey, perform a user interview and use study observation. From our analysis, we were able to narrow our 100 innovations list down to the top 4 potential designs for a newly developed Razor scooter. Our next tasks are to compare options and competitor products to help finalize our top design in moving further.
Product Reviews
User Interviews
Use Study Observation
Expert Interviews
Survey Results
Main Discoveries
(in more detail than in key findings section)
Design Concepts
List 4 top designs here in a brief description.
Build Your Own Scooter
Hand or Foot Operated Disk Brakes
Improved Storage Capabilities
Hover Scooter
Competitor Products
Build Your Own Scooter Competition
Brake Competition
Storage Competition
Hover Competition
Next Steps
picture of Gantt chart, what we hope to accomplish in the next phase.
Conclusions
Our key findings in detail, and which opportunity we intend to pursue and why. A hypothetical user scenario.
Appendix A: List of 100+ Brainstormed Ideas
- smoother ride
- better wheel technology
- spherical wheels for omnidirectional motion
- collapsible wheels
- greater energy output with less input
- easier collapsibility
- lighter
- more portable
- adding a carrier for accessories (something to carry items)
- adding more telescoping rods for taller riders
- greener material usage
- wider deck for comfort
- multiseasonal scooter
- ski scooter
- winterized scooter
- heated wheels
- anti lock breaks
- hand break wiring system to back wheel
- turning system
- brake system that doesn't rub against the wheel so much
- better folding mechanism
- no more release buttons
- bigger release buttons
- safety latches
- trick friendly
- better braking mechanism
- expandable foot deck
- taller tube
- claw break for spherical wheels
- foot operated disc brakes
- extra padding at the bottom of wheel to reduce wearing
- additional safety pieces to components
- cleaning attachments on the back wheel (mop, broom)
- strap for easy carrying
- foot latch to release and hold (fold in and fold out) the foot deck when going in and out of buildings
- roll the folded scooter like a cart or suitcase when in buildings
- something to stop the deck hitting against your leg when carrying it
- integrated backpack carrier
- stronger wheels
- inflatable wheels
- sturdier steering mechanism
- more clearance
- electronically adjustable steering
- speed sensitive steering
- Bluetooth on scooter
- Wifi on scooter
- Mobile hotspot scooter
- Power generator scooter
- Charge devices from mechanical power
- Carrier for water bottle or cell phone
- Kickstand
- Scooter that can tow things
- Drop down safety wheels
- Hover scooter
- Jet scooter
- Water ski scooter
- Floating scooter
- Hockey stick integratible scooter
- Ice skate scooter
- Headlight
- Glow in the dark scooter
- Scooter with leash attachment
- Training wheels on scooter
- Speakers integrated
- Off road scooter with huge wheels
- Laser tag scooter
- Paintball scooter
- Headphone integrated wrapping mechanism
- Scooter with kicking attachment for kickball or beating up little kids
- Customizable decals
- Kit of decorations for scooter
- Build your own scooter
- Bumper scooters
- Pogo stick/scooter combo
- Make it easier to disassemble or repair/simplify design
- Scooter/hang glider combo
- Gps on scooter
- ekg scooter
- heart rate monitor scooter
- integrated track your workout system
- variable resistance for workouts
- scooter sled
- laptop carrier on scooter
- umbrella scooter
- solar panel scooter
- sand scooter
- fan on that scooter that runs on generated energy
- scooter that can sell back energy grid
- wind-powered scooter
- scooter that can carry your pets
- scooter that carries pet toys
- water gun scooter
- sprinkler scooter
- scooter lawn mower w/ all-terrain wheel on front
- shovel scooter
- leaf blower scooter
- snow blower scooter
- weed whacker scooter
- scooter storage compartment in foot deck
- chair scooter
- locking mechanism
- scooter w/ sail
- tank scooter
- tandem scooter
Appendix B: Patent Search
Mobility Scooter/Lawn Mower Attachment
