Automatic can opener redesign

From DDL Wiki

Revision as of 11:08, 8 March 2007

Market Research

• We have completed a survey and in total able to obtain 107 samples.
  
• Among the survey, there are questions that asked about what is the most significant feature, the most problematic and the most significant changes that applies to an automatic can opener.
  
• We generated 5 ideas that we believe we would implement.
  
• The ideas are the LED status light, Finger grooves to invrease comfort, Silion casting for water proofing, Using triple AAA batteries to diminish size and an manual override for ease of use.
  

Survey graphs

Please rank how important are the following features to you when you buy a can opener?

• Safety is definitely the most important
• Outlook (Size, Style)is the least
• Rank from first to last.

1. Safety
2. Durability
3. Ease of Use
4. Weight
5. Outlook

Which aspect you think is the most problematic with can openers?

• Ease of Use is the most concerned problem
• Size is the least concerned
• Rank from first to last.

1. Ease of Use
2. Waterproof
3. Weight
4. Durability
5. Size

Please rank the following new features that you felt is most significant for an electric can opener ?

• LED Safety status is the highest
• Rank from first to last.

1. LED
2. Waterproof
3. Manual Override
4. Comfort
5. Size

Market Research conclusions

Due to the nature of our environment, the majority of the sample are college students. That might not be as reflective as we wished to be, as the can opener's target market ranges from young kids to elderlys. That might influence the fact that weight might not be a big issue for our sample population. But in reality elderlys would prioritize it much higher among the list.
Overall, we can tell that safety is the highest priority, which is also reflected by the high rank of the LED status changes. Waterproof is also another significant aspect that affects durability and a high concern among the users.
In general, the results from the market research supported our thoughts in what aspects that concerns the users and justifies the need for improvement. With the newly changes that will be made to the automatic can opener will be a much better product itself.

Value Oportunity Analysis

In our VOA we decided to look at the aspects of our automatic can opener that we thought had the most room for improvement. We decided that we would rather have a product that was better in more categories than extraordinary in a couple. This would lead to a better product overall. Our results can be viewed in the Automatic Can Opener VOA chart.

Our new ideas for imrovement help with most aspects of the can opener that we felt were on the low end of the VOA chart. Since our idea for improvement has different components we are able to please more people because of the number of positive changes to the can opener. Our main focus was on the ergonomics of the can opener. Our prospective changes to the product improve every aspect of ergonomics on the chart: comfort, safety and ease of use. A combination of the LED lights, rubber grips, water-proofing and changes in the battery source and manual override are the prospective changes that we are looking at the most. So, compared to the present can opener our new ideas for improvement lead to a better product.

Pugh Chart