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	==Design and Competitor Comparison==		==Design and Competitor Comparison==
		+
		+	==task list for report 2==
		+	3 ideas:
		+	feedback for dog, auditory feedback (james)
		+	feedback for owner, remote operation (jason)
		+	feeding mechanism redesign, auger (gumball machine, grain, etc...) (gary)
		+
		+	Provide a brief executive summary that describes your key findings and recommendations.
		+	• Provide a description of your market research and observations. Include pictures to
		+	communicate key observations where possible. Summarize top stakeholder product needs in
		+	a list.
		+	Jason
		+
		+	• Provide sketches and descriptions of your top three to five design concepts, describing what
		+	opportunities have been identified and how they will be addressed.
		+	Gary, Jason, and James
		+
		+	• Identify relevant competitor products from your patent searches, commercial searches, web
		+	searches, and expert interviews. Compare pros and cons of each of your concepts on a
		+	standard Pugh chart against your top stakeholder needs, and benchmark against the most
		+	relevant competitors. If your concepts are better on some attributes and worse on others,
		+	identify any market segments likely to value the tradeoffs you can offer.
		+	James
		+
		+	• Provide a Gantt chart to map out the team plan for design and prototyping through the
		+	remainder of the semester. Please be detailed to your particular project and individual
		+	member contributions.
		+	Lauren
		+
		+
		+	• Identify team member roles during this phase and summarize your process. Submit
		+	individual peer evaluations to Prof. Michalek.
		+	EVERYONE
		+
		+	• Summarize your findings and recommendations. In particular, identify which concept you
		+	recommend pursuing for the remainder of the semester.
		+	EVERYONE
		+
		+	Provide a hypothetical user scenario
		+	representative of your target market from your research findings to motivate your top
		+	solution concept.
		+	Lauren
		+
		+	• Include your list of at least 100 brainstorming ideas in an appendix.
		+	EVERYONE
		+
		+	• Of course, please include an executive summary, citations of references, and formatting
		+	expected of any professional report. Be sure to clearly highlight your major findings and
		+	recommendations in each section and overall. Identify any critical places where more
		+	information is needed.
		+
		+	Be sure to justify all assertions and recommendations using your
		+	research and analysis.
		+	EVERYONE
		+
		+
		+

---

Revision as of 21:35, 5 October 2009

Contents 1 Market Research 1.1 Competitor Products 1.1.1 Brookstone Auto Feeder 1.1.2 Lentek Automatic Six Day Feeder 1.1.3 Blitz® Auto-Dine 25 Dog Feeder 1.2 Design and Competitor Comparison 1.3 task list for report 2 1.4 References

Market Research

Competitor Products

Brookstone Auto Feeder

Special Features<ref name="Brookstone_Product_Details">http://www.brookstone.com/Programmable-Automatic-Dog-Feeders.html?bkeid=compare|mercent|googlebase|search&mr:trackingCode=0DA45775-E985-DE11-9973-0019B9C2BEFD&mr:referralID=NA</ref>

• Price: $129.95
• 20lb capacity for large, but available in different size
• Programmable digital timer, allows for up to 8 meals per day
• AC adapter included, power cord has protective sheathing to prevent pets from chewing
• Battery backup

Customer Reviews

• 3.9/5 Stars on Brookstone<ref name="Lentek_Rating">http://www.brookstone.com/Programmable-Automatic-Dog-Feeders.html?bkeid=compare|mercent|googlebase|search&mr:trackingCode=0DA45775-E985-DE11-9973-0019B9C2BEFD&mr:referralID=NA</ref>
• Attractive design
• Able to feed 7 cats
• Difficult to program
• Pet can get extra food by sticking their paw up the food shoot
• Food amount unpredictable
• Works better with large amounts of food

Lentek Automatic Six Day Feeder

Special Features<ref name="Lentek_Product_Details">http://www.walmart.com/catalog/product.do?product_id=5969455&sourceid=1500000000000003260550&ci_src=14110944&ci_sku=5969455#ProductDetail</ref>

• Price: $39.84
• 6 separate, 2/3 cup food trays
• Can dispense wet food
• Serves up to six meals over six days
• Timer set on 6,12, or 24 hour intervals

Customer Reviews

• 3.5/5 Stars on Amazon<ref name="Lentek_Rating">http://www.amazon.com/Lentek-6-Day-Automatic-Pet-Dish/product-reviews/B00006JHRE/ref=dp_top_cm_cr_acr_txt?ie=UTF8&showViewpoints=1</ref>
• Loud motor
• Battery doesn't last very long
• Easily broken
• Trays are small if trying to feed a dog
• Refill food often

Blitz® Auto-Dine 25 Dog Feeder

Special Features<ref name="Blitz_Product_Details">http://www.acehardware.com/product/index.jsp?productId=1288930&CAWELAID=112344059</ref>

• Price: $34.99
• 25lb. capacity
• Can be permanently mounted
• Water proof lid, can be used indoor or out

Customer Reviews

• 4.5/5 Stars on Amazon<ref name="Blitz_Rating">http://www.amazon.com/Bergan-Aut-O-Dine-25-Colors-Vary/product-reviews/B000BQSKS2/ref=cm_cr_dp_all_summary?ie=UTF8&showViewpoints=1&sortBy=bySubmissionDateDescending</ref>
• Dogs regulate own food consumption
• Dogs have to push door open to get food

Design and Competitor Comparison

task list for report 2

3 ideas: feedback for dog, auditory feedback (james) feedback for owner, remote operation (jason) feeding mechanism redesign, auger (gumball machine, grain, etc...) (gary)

Provide a brief executive summary that describes your key findings and recommendations. • Provide a description of your market research and observations. Include pictures to communicate key observations where possible. Summarize top stakeholder product needs in a list. Jason

• Provide sketches and descriptions of your top three to five design concepts, describing what opportunities have been identified and how they will be addressed. Gary, Jason, and James

• Identify relevant competitor products from your patent searches, commercial searches, web searches, and expert interviews. Compare pros and cons of each of your concepts on a standard Pugh chart against your top stakeholder needs, and benchmark against the most relevant competitors. If your concepts are better on some attributes and worse on others, identify any market segments likely to value the tradeoffs you can offer. James

• Provide a Gantt chart to map out the team plan for design and prototyping through the remainder of the semester. Please be detailed to your particular project and individual member contributions. Lauren

• Identify team member roles during this phase and summarize your process. Submit individual peer evaluations to Prof. Michalek. EVERYONE

• Summarize your findings and recommendations. In particular, identify which concept you recommend pursuing for the remainder of the semester. EVERYONE

Provide a hypothetical user scenario representative of your target market from your research findings to motivate your top solution concept. Lauren

• Include your list of at least 100 brainstorming ideas in an appendix. EVERYONE

• Of course, please include an executive summary, citations of references, and formatting expected of any professional report. Be sure to clearly highlight your major findings and recommendations in each section and overall. Identify any critical places where more information is needed.

Be sure to justify all assertions and recommendations using your research and analysis. EVERYONE

References

<references/>