Bike lock opportunity

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= Executive Summary =
= Executive Summary =
= Market Research =
= Market Research =
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=== Survey Results ===
 
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Through the survey, we asked people about the type of bike lock they use, how and where they lock their bikes, basic demographic information about themselves, and asked them for anything they wish was different about their bike lock or other available products. We determined that most people use a U-lock, or a U-lock and a cable in combination so that they can lock more parts of their bike at once. Even then, many questioned the security of existing locks and wished that they were easier to carry, lighter, and more secure. In general, nearly everyone polled said that they lock the frame of their bike, with extra locking measures or better locks being able to also lock one or both wheels as well as the frame. The exception to this was with international respondents, where they were more likely to use a lock that while it would prevent the bike from being ridden away would not prevent someone from picking up the bike and walking away with it.
 
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'''Respondents'''
 
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By splitting into age ranges, we found that our respondents fit fairly evenly into 3 age groups, one from 18-22, one from 22-29, and one 30 & above. The majority of respondents are daily riders from urban areas, and came from 9 countries around the world, although primarily US residents. The most important contributions from out survey are summarized in the graphs below.
 
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[[Image:graph1.jpg]]    [[Image:graph2.jpg]]   
 
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[[Image:graph3.jpg]]    [[Image:graph7.jpg]]
 
=== Observational Studies ===
=== Observational Studies ===
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Carnegie Mellon Cycling Team/Club
Carnegie Mellon Cycling Team/Club
:To get more informed comments and suggestions regarding bike locks and accessories, we contacted Carnegie Mellon’s Cycling Team and Club. Because they regularly ride bicycles and are more knowledgeable on the subject of bicycles, we thought that talking with them would be beneficial. When conversing with them we asked them to give their comments and suggestions about bike locks and other bike accessories, bike accessories that should exist but don’t yet, and the bike itself. What we learned is that they, just like the rest of the population who took the survey, have the same complaints and suggestions regarding bike locks. They want a bike lock that is more portable and has a better carrying attachment, does not scratch the bike frame, and is lighter but still strong and secure. They also informed us of two bike locks, the TiGr Lock and Hiplok, that work well. The TiGr Lock is a lightweight titanium bicycle lock that is long enough to lock both wheels and the frame [1]. The Hiplok is a fabric covered chain lock that can be carried by the rider’s hips while cycling [2]. We learned that in addition to a standard cable or U-Lock, they also used locking skewers. Most bikes today are equipped with quick release front and back wheels and seats, meaning that they are easy targets when not locked. Locking skewers replace the quick release wheel and seat skewers to prevent theft of these items. Each skewer has its own uniquely shaped nut and a matching key so a standard wrench would not be able to loosen the nut [3]. When hearing their comments about other existing bike accessories we learned that they felt that there is room for improvement in multiple areas. The comments and suggestions we received for this area include: mounting tires is a pain, work stands and storage for bikes could be improved, the integration of turn and brake signals into bike locks, a higher factor of safety on helmets, an improved attachment system for panniers, and a solar powered bike light. When asked to come up with a bike accessory they would want that does not exist, we received suggestions such as, a bike dashboard, heated handlebars, and a car horn for bikes. Finally, we asked them if there could be any improvements done to the bicycle itself. The only suggestion we received was to design an anti-lock braking system to prevent the brakes from locking up and skidding.
:To get more informed comments and suggestions regarding bike locks and accessories, we contacted Carnegie Mellon’s Cycling Team and Club. Because they regularly ride bicycles and are more knowledgeable on the subject of bicycles, we thought that talking with them would be beneficial. When conversing with them we asked them to give their comments and suggestions about bike locks and other bike accessories, bike accessories that should exist but don’t yet, and the bike itself. What we learned is that they, just like the rest of the population who took the survey, have the same complaints and suggestions regarding bike locks. They want a bike lock that is more portable and has a better carrying attachment, does not scratch the bike frame, and is lighter but still strong and secure. They also informed us of two bike locks, the TiGr Lock and Hiplok, that work well. The TiGr Lock is a lightweight titanium bicycle lock that is long enough to lock both wheels and the frame [1]. The Hiplok is a fabric covered chain lock that can be carried by the rider’s hips while cycling [2]. We learned that in addition to a standard cable or U-Lock, they also used locking skewers. Most bikes today are equipped with quick release front and back wheels and seats, meaning that they are easy targets when not locked. Locking skewers replace the quick release wheel and seat skewers to prevent theft of these items. Each skewer has its own uniquely shaped nut and a matching key so a standard wrench would not be able to loosen the nut [3]. When hearing their comments about other existing bike accessories we learned that they felt that there is room for improvement in multiple areas. The comments and suggestions we received for this area include: mounting tires is a pain, work stands and storage for bikes could be improved, the integration of turn and brake signals into bike locks, a higher factor of safety on helmets, an improved attachment system for panniers, and a solar powered bike light. When asked to come up with a bike accessory they would want that does not exist, we received suggestions such as, a bike dashboard, heated handlebars, and a car horn for bikes. Finally, we asked them if there could be any improvements done to the bicycle itself. The only suggestion we received was to design an anti-lock braking system to prevent the brakes from locking up and skidding.
 +
 +
=== Survey Results ===
 +
Through the survey, we asked people about the type of bike lock they use, how and where they lock their bikes, basic demographic information about themselves, and asked them for anything they wish was different about their bike lock or other available products. We determined that most people use a U-lock, or a U-lock and a cable in combination so that they can lock more parts of their bike at once. Even then, many questioned the security of existing locks and wished that they were easier to carry, lighter, and more secure. In general, nearly everyone polled said that they lock the frame of their bike, with extra locking measures or better locks being able to also lock one or both wheels as well as the frame. The exception to this was with international respondents, where they were more likely to use a lock that while it would prevent the bike from being ridden away would not prevent someone from picking up the bike and walking away with it.
 +
 +
'''Respondents'''
 +
 +
By splitting into age ranges, we found that our respondents fit fairly evenly into 3 age groups, one from 18-22, one from 22-29, and one 30 & above. The majority of respondents are daily riders from urban areas, and came from 9 countries around the world, although primarily US residents. The most important contributions from out survey are summarized in the graphs below.
 +
 +
[[Image:graph1.jpg]]    [[Image:graph2.jpg]]   
 +
 +
 +
 +
 +
[[Image:graph3.jpg]]    [[Image:graph7.jpg]]
= Design Ideas =
= Design Ideas =

Revision as of 20:40, 23 February 2014

I am the Batman


Contents

Executive Summary

Market Research

Observational Studies

We went around Carnegie Mellon's campus and into University of Pittsburgh's campus and studied how users locked up their bikes. We were able to notice many interesting things, listed below.


Outside of Newell-Simon, This bike was locked to this fence instead of the bike rack across the path. This was either due to a pile of snow by the bike rack, the bike rack being full, or some other reason.
Outside of Newell-Simon, This bike was locked to this fence instead of the bike rack across the path. This was either due to a pile of snow by the bike rack, the bike rack being full, or some other reason.
This person's chain has seen better days. Insufficient chain maintenance was one of the common reasons that bikes ended up at the repair shop we talked to. Rust and poor lubrication may cause mis-shifts and chain slips.
This person's chain has seen better days. Insufficient chain maintenance was one of the common reasons that bikes ended up at the repair shop we talked to. Rust and poor lubrication may cause mis-shifts and chain slips.
Frame and Helmet secured with a U-Lock, but not the front wheel, even though it is definitely possible in this configuration.
Frame and Helmet secured with a U-Lock, but not the front wheel, even though it is definitely possible in this configuration.
This lock has started to rust. This makes it less pleasant to handle. This bike is also locked to a bench instead of a rack, due to the reasons listed above. The transmission on this bike is rusted and it seems to have been parked for a long time, since it is covered in snow. The pile of snow certainly isn't helping the transmission.
This lock has started to rust. This makes it less pleasant to handle. This bike is also locked to a bench instead of a rack, due to the reasons listed above. The transmission on this bike is rusted and it seems to have been parked for a long time, since it is covered in snow. The pile of snow certainly isn't helping the transmission.
This bike has its front wheel and frame locked to a bike rack. This person is also using the mounting point provided with the lock, seen on the seat post. Few bikes were seen using the provided mounting bracket
This bike has its front wheel and frame locked to a bike rack. This person is also using the mounting point provided with the lock, seen on the seat post. Few bikes were seen using the provided mounting bracket
This bike, while it's frame and wheels are locked, was still stripped of everything. Handlebars, pedal, seatpost, transmission. We assume this bike was abandoned. Found by University of Pittsburgh.
This bike, while it's frame and wheels are locked, was still stripped of everything. Handlebars, pedal, seatpost, transmission. We assume this bike was abandoned. Found by University of Pittsburgh.
This person secured a milk crate with bungee cable to their rear rack for extra storage. They have a coffee cup in the basket, which is sure to tip over and be jumbled about during riding. Cable lock is thin and is currently only securing the frame. The crate is open for all the world to steal this person's belongings.
This person secured a milk crate with bungee cable to their rear rack for extra storage. They have a coffee cup in the basket, which is sure to tip over and be jumbled about during riding. Cable lock is thin and is currently only securing the frame. The crate is open for all the world to steal this person's belongings.
This was one of the few bikes we saw that combined two locking mechanisms. A thick cable lock and a U-Lock are combined to secure the 3 major parts of the bike. The U-Lock keeps the frame safe even if the cable is broken. Added theft deterrent due to complexity.
This was one of the few bikes we saw that combined two locking mechanisms. A thick cable lock and a U-Lock are combined to secure the 3 major parts of the bike. The U-Lock keeps the frame safe even if the cable is broken. Added theft deterrent due to complexity.
This image shows how one user stores her bike lock while not in use (e.g. while riding or storage at home). User states that the provided mounting bracket does not fit her bike, so this is how she carries it. It sometimes gets in the way.
This image shows how one user stores her bike lock while not in use (e.g. while riding or storage at home). User states that the provided mounting bracket does not fit her bike, so this is how she carries it. It sometimes gets in the way.


The main takeaways of this study are:

  • Users have come up with ways to deal with shortcomings of locks, such as combining lock types or attaching a milk crate.
  • Bike transmissions are not very weatherproof and require a lot of maintenance that people do not typically do.
  • Few people use the provided mounting bracket to store their lock on their bike. Some designs will not fit every bike.
  • People will lock their bikes to anything available that is secure enough.

Expert Interviews

ProBikes

Commonly sold bike was a Hybrid bike: a mix between a mountain and a road bike. Useful as a daily commuter and casual riding. Most popular accessory was lights by far. Most uncommon item or difficult to find item was a rear derailleur hanger. This is because there are many different types and styles. There is no standard so year, brand, and frame geometry all factor into what type of rear derailleur hanger you need.. Biggest complaint with bikes relates to shifting gears. Chains either are not lubricated, over lubricated, rusted, or they mis-shift. This generally falls on the user of the bike because they do not maintain their bike drivetrain properly. Maintenance issues were usually due to mileage, but the biggest mileage independant wear item was tires. Flat tires always happen and people come in asking for help with that. Maintenance items are tire levers, which help remove the tire from the hub, and inner tubes for tires. People are still afraid of using these by themselves though, so they have the shop do it for them. Generally stolen items are seatposts and lights. Usually people don’t seem to take tires anymore, mostly the whole bike. The guys at the shop said they wanted a lightweight and easy to carry lock that was still super secure.

Locksmith (Locksmith was out on call, but someone else in the store helped me)

Most of their work comes from replacing keys in old (100+ year old) houses. At this point it seems some lock components wear out. Generally, the locksmith only gets about 3 calls a year about bike locks and usually just cuts them with bolt cutters, if possible. Picking a bike lock is rarely done, at least by this place. The most secure type of lock is made by a company called Mul-T lock. They are apparently undrillable, unpickable, and if you break a key in them, you must replace the whole door. There are smaller variants of this type of lock. The key is really weird looking and damn near impossible to machine easily and you have to call the company with a special number to verify that you are the owner of the lock if you need a replacement key. The store’s hint for environmental protection was to spritz some WD-40 (no joke) into your lock every once in a while. It’ll flush out dirt and grime and not leave a residue. Also helps prevent freezing.

Stakeholder Interviews

Carnegie Mellon Cycling Team/Club

To get more informed comments and suggestions regarding bike locks and accessories, we contacted Carnegie Mellon’s Cycling Team and Club. Because they regularly ride bicycles and are more knowledgeable on the subject of bicycles, we thought that talking with them would be beneficial. When conversing with them we asked them to give their comments and suggestions about bike locks and other bike accessories, bike accessories that should exist but don’t yet, and the bike itself. What we learned is that they, just like the rest of the population who took the survey, have the same complaints and suggestions regarding bike locks. They want a bike lock that is more portable and has a better carrying attachment, does not scratch the bike frame, and is lighter but still strong and secure. They also informed us of two bike locks, the TiGr Lock and Hiplok, that work well. The TiGr Lock is a lightweight titanium bicycle lock that is long enough to lock both wheels and the frame [1]. The Hiplok is a fabric covered chain lock that can be carried by the rider’s hips while cycling [2]. We learned that in addition to a standard cable or U-Lock, they also used locking skewers. Most bikes today are equipped with quick release front and back wheels and seats, meaning that they are easy targets when not locked. Locking skewers replace the quick release wheel and seat skewers to prevent theft of these items. Each skewer has its own uniquely shaped nut and a matching key so a standard wrench would not be able to loosen the nut [3]. When hearing their comments about other existing bike accessories we learned that they felt that there is room for improvement in multiple areas. The comments and suggestions we received for this area include: mounting tires is a pain, work stands and storage for bikes could be improved, the integration of turn and brake signals into bike locks, a higher factor of safety on helmets, an improved attachment system for panniers, and a solar powered bike light. When asked to come up with a bike accessory they would want that does not exist, we received suggestions such as, a bike dashboard, heated handlebars, and a car horn for bikes. Finally, we asked them if there could be any improvements done to the bicycle itself. The only suggestion we received was to design an anti-lock braking system to prevent the brakes from locking up and skidding.

Survey Results

Through the survey, we asked people about the type of bike lock they use, how and where they lock their bikes, basic demographic information about themselves, and asked them for anything they wish was different about their bike lock or other available products. We determined that most people use a U-lock, or a U-lock and a cable in combination so that they can lock more parts of their bike at once. Even then, many questioned the security of existing locks and wished that they were easier to carry, lighter, and more secure. In general, nearly everyone polled said that they lock the frame of their bike, with extra locking measures or better locks being able to also lock one or both wheels as well as the frame. The exception to this was with international respondents, where they were more likely to use a lock that while it would prevent the bike from being ridden away would not prevent someone from picking up the bike and walking away with it.

Respondents

By splitting into age ranges, we found that our respondents fit fairly evenly into 3 age groups, one from 18-22, one from 22-29, and one 30 & above. The majority of respondents are daily riders from urban areas, and came from 9 countries around the world, although primarily US residents. The most important contributions from out survey are summarized in the graphs below.

Image:graph1.jpg Image:graph2.jpg



Image:graph3.jpg Image:graph7.jpg

Design Ideas

Competitor Analysis

Pugh Chart

Team Roles

Final Concepts

Gantt Chart

Appendix

100 Ideas

References

1. <http://tigrlock.com/>

2. <http://www.hiplok.com/>

3. <http://www.peterwhitecycles.com/pitlock.asp>

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