Bike pump opportunity
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Critical Mass is an event that occurs on the last Friday of every month celebrating alternative forms of transportation. In a mass of bicycle riders, the goal is to remind people that bikes are an efficient means of transport and deserve a place on the road ("Pittsburgh Critical Mass"). | Critical Mass is an event that occurs on the last Friday of every month celebrating alternative forms of transportation. In a mass of bicycle riders, the goal is to remind people that bikes are an efficient means of transport and deserve a place on the road ("Pittsburgh Critical Mass"). | ||
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| + | Critical Mass provided our group opportunity to interact and observe a large collection of bike riders in the area who are serious and passionate about bicycling and bicycles. The atmosphere of Critical Mass is supportive and communal, so every rider we talked to was very ready | ||
Critical Mass provided our group with easy access to observe many bike riders and the opportunity to interview those same bike riders for information regarding their preferences and opinions about necessary and lacking bike accessories. | Critical Mass provided our group with easy access to observe many bike riders and the opportunity to interview those same bike riders for information regarding their preferences and opinions about necessary and lacking bike accessories. | ||
Revision as of 22:08, 7 October 2012
Contents |
Executive Summary
Describe key findings and recommendations. In particular, identify which concept you recommend pursuing for the remainder of the semester. Provice a hypothetical user scenario representative of your target market from your research findings to motivate your top solution concept.
Market Research
Our group used a variety of means to perform market research to understand and brainstorm potential design projects for Phase III. The following are details about each aspect of our market research.
Pittsburgh Critical Mass
Critical Mass is an event that occurs on the last Friday of every month celebrating alternative forms of transportation. In a mass of bicycle riders, the goal is to remind people that bikes are an efficient means of transport and deserve a place on the road ("Pittsburgh Critical Mass").
Critical Mass provided our group opportunity to interact and observe a large collection of bike riders in the area who are serious and passionate about bicycling and bicycles. The atmosphere of Critical Mass is supportive and communal, so every rider we talked to was very ready
Critical Mass provided our group with easy access to observe many bike riders and the opportunity to interview those same bike riders for information regarding their preferences and opinions about necessary and lacking bike accessories.
User Interview
Before the bike ride began, we interviewed a few local Pittsburgh bikers. We mainly asked bikers what accessories it was that they thought were most needed or lacking in the market. The main responses were a GoPro-style iPhone mount or a cheap dropper post seat (idea below in Design Concepts).
The GoPro Camera Mount pictured is a camera-mounting system for a bike. It allows for the provided camera to be safely and securely mounted to allow for wide-angle photos to be captured while riding a bike. The purpose of having a GoPro-style iPhone mount would be to allow for users to safely and securely mount an iPhone to their bike handlebars and use their phone as a camera. Reliability would be of utmost importance when designing and manufacturing a product such as this because consumers would want to rest assured that their expensive iPhone would not be at any risk to fall off of the mount while the user is on a bike ride, thus causing possible irreparable damage to the phone.
User Observations
After talking to a few of the bike riders, we watched as the mass rode off to take over the streets in their bikes. Our key observations from Critical Mass show that many bike riders have configured some sort of handlebar flashlight. Additionally, we noticed that about half of the bike riders wore helmets and approximately 30% of riders had some sort of pack. These observations are also important in helping us to identify consumer markets for potential bike products.
Expert Interview
Survey
Product Stakeholder Needs
We have identified possible needs and wants for all possible stakeholders. The identified needs are those needs that are essential in order to encourage the stakeholder to use it. The identified wants are additional features that may benefit the stakeholder, however, they are not vital to the use of the product. For the purpose of this study, the consumer is the person pumping up the bike tire, not necessarily the bike owner.
| Stakeholder Needs and Wants | ||
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| Stakeholder | Needs | Wants |
| Consumer |
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| Retailer |
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| Manufacturer |
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| Shipping & Transportation |
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Design Concepts
Provide sketches and descriptions of your top 3-5 design concepts, describing what opportunities have been identified and how they will be addressed.
The following is a description of how our product is used and key notes and observations from the study.
Cornering Headlight
Automatic Kickstand
Energy Storage Wheel
Dropper Seat Post
Pugh Chart
Identify relevant competitor products from your patent searches, commercial searches, web searches and expert interviews. Compare pros and cons of each of your concepts on a standard Pugh Chart against your top stakeholder needs, and benchmark against the most relevant competitors. If your concepts are better on some attributes and worse on others, identify any market segments likely to value the tradeoffs you can offer.
Gantt Chart
Map out team plan for design and prototyping through the remainder of the semester. Please be detailed to your particular project and individual member contributions.
Group Dynamic
Update and identify team member roles during this phase and summarize process.
Team Leader: Dinesh Ayyappan
DFMA Lead: Patrick Hogan
FMEA Lead: Jonathan Wong
DFE Lead: Amber Ohiokpehai
Wiki Lead/Report Compilation: Lauren Milisits
References
"Pittsburgh Critical Mass". Pittsburgh Critical Mass Home. N.p., n.d. Web. 07 Oct. 2012. <http://www.pghcriticalmass.org/>.
Appendix
Include top 100 brainstorming ideas
