Conjoint analysis

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*[http://plato.asu.edu/donlp2.html DONLP2] is an open-sourced code of implementing SQP algorithm. The website offers packages in Fortran 77, F90 and ANSI-C versions.
*[http://plato.asu.edu/donlp2.html DONLP2] is an open-sourced code of implementing SQP algorithm. The website offers packages in Fortran 77, F90 and ANSI-C versions.
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*[http://www.mathworks.com/products/optimization/ Matlab Optimization Toolbox] is a commercial software package which includes SQP algorithm to solve the NLP problems.
 

Revision as of 18:43, 28 November 2006

Conjoint analysis, also known as multiattribute compositional models.

Contents

Basic Process

The basic process for a conjoint analysis is as follows:

Data Collection Methods

  • Rating (e.g. rating with a scale from 1-10)
  • Ranking (e.g. rank best as 1st, 2nd, 3rd, etc.)
  • Choice (e.g. four options, which do you choose?)
  • Stated choice
  • Revealed Preference


Data Analysis

logit and probit


External links

  • DONLP2 is an open-sourced code of implementing SQP algorithm. The website offers packages in Fortran 77, F90 and ANSI-C versions.


Reference

  • G.N. Vanderplaats, Numerical Optimization techniques for Engineering Design with Applications, 1984, McGraw-Hill Inc.
  • P.Y. Papalambros and D.J. Wilde, Principles of Optimal Design: Modeling and Computation, 1988, Cambridge University Press.
  • S.S. Rao, Engineering Optimization: Theory and Practice, 1996, 3rd Ed., John Wiley & Sons, Inc.
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