Conjoint analysis

From DDL Wiki

Conjoint analysis, also known as multiattribute compositional models.

Contents 1 Basic Process 2 Data Collection Methods 3 Data Analysis 4 External links 5 Reference

Basic Process

The basic process for a conjoint analysis is as follows:

Data Collection Methods

• Rating (e.g. rating with a scale from 1-10)
• Ranking (e.g. rank best as 1st, 2nd, 3rd, etc.)
• Choice (e.g. four options, which do you choose?)

• Stated choice
• Revealed Preference

Data Analysis

logit and probit

External links

• DONLP2 is an open-sourced code of implementing SQP algorithm. The website offers packages in Fortran 77, F90 and ANSI-C versions.

• Matlab Optimization Toolbox is a commercial software package which includes SQP algorithm to solve the NLP problems.

Reference

• G.N. Vanderplaats, Numerical Optimization techniques for Engineering Design with Applications, 1984, McGraw-Hill Inc.

• P.Y. Papalambros and D.J. Wilde, Principles of Optimal Design: Modeling and Computation, 1988, Cambridge University Press.

• S.S. Rao, Engineering Optimization: Theory and Practice, 1996, 3rd Ed., John Wiley & Sons, Inc.