Conjoint analysis
From DDL Wiki
Conjoint analysis, also known as multiattribute compositional models.
Contents |
Basic Process
The basic process for a conjoint analysis is as follows:
Data Collection Methods
- Rating (e.g. rating with a scale from 1-10)
- Ranking (e.g. rank best as 1st, 2nd, 3rd, etc.)
- Choice (e.g. four options, which do you choose?)
- Stated choice
- Revealed Preference
Data Analysis
logit and probit
External links
- DONLP2 is an open-sourced code of implementing SQP algorithm. The website offers packages in Fortran 77, F90 and ANSI-C versions.
Reference
- G.N. Vanderplaats, Numerical Optimization techniques for Engineering Design with Applications, 1984, McGraw-Hill Inc.
- P.Y. Papalambros and D.J. Wilde, Principles of Optimal Design: Modeling and Computation, 1988, Cambridge University Press.
- S.S. Rao, Engineering Optimization: Theory and Practice, 1996, 3rd Ed., John Wiley & Sons, Inc.