Lawnmower carrier

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(Market Analysis)
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== Market Analysis ==
== Market Analysis ==
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When first examining and dissecting our product, we intended on modifying the lawn mower in a way that would improve its usability, functionality, or performance.  We wanted to improve the actual product so that it could better serve the user.  Our potential ideas for improvement included a remodeled and ameliorated suspension system to allow for a more even lawn cut, or perhaps a blade speedometer to warn the user if the blades were dropping below an indicated stall-out speed.  However, after performing market research and analysis, we realized that it would be difficult to improve upon a product that countless designers had spent time inventing.  We spoke with some local retailers, service repairmen, and even our group member Alex, who had cut lawns independently for eleven years.  We determined that one of the most significant issues with lawn mower wasn't necessarily the mowing, rather the transportation of the mower itself.  Several people that we spoke with commented on how dirty, labor-intensive, and time-consuming this process could be, especially if the user did not have an appropriate vehicle for transportation.  Therefore, we chose to explore the market of trailer hitch attachments that could serve to transit a lawn mower.   
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When first examining and dissecting our product, we intended on modifying the lawn mower in a way that would improve its usability, functionality, or performance.  We wanted to improve the actual product so that it could better serve the user.  Our potential ideas for improvement included a remodeled and ameliorated suspension system to allow for a more even lawn cut, or perhaps a blade speedometer to warn the user if the blades were dropping below an indicated stall-out speed.  However, after performing market research and analysis, we realized that it would be difficult to improve upon a product that countless designers had spent time inventing.  We spoke with some local retailers, service repairmen, and even our group member Alex, who had cut lawns independently for eleven years.  We determined that one of the most significant issues with the lawn mower wasn't necessarily the mowing, rather the transportation of the mower itself.  Several people that we spoke with commented on how dirty, labor-intensive, and time-consuming this process could be, especially if the user did not have an appropriate vehicle for transportation.  Therefore, we chose to explore the market of trailer hitch attachments that could serve to transit a lawn mower.   
After examining the market for trailers and the sort, we realized that there wasn't really a product that was convenient for the independent lawn-mowing businessman.  One can see from the photo below that the majority of the trailers are much too cumbersome and expensive for a non-commercial entrepreneur.  
After examining the market for trailers and the sort, we realized that there wasn't really a product that was convenient for the independent lawn-mowing businessman.  One can see from the photo below that the majority of the trailers are much too cumbersome and expensive for a non-commercial entrepreneur.  
   
   

Revision as of 17:08, 9 December 2008

Contents

Lawn Mower Carrier

Overview

The purpose of this project was to select a product and determine an innovative way to improve it. Our product is a self-propelled lawnmower. We did some market research, which included speaking to people at a lawnmower repair shop. We saw early on that people had a problem transporting their mowers, and we determined that we were going to design a mechanism that makes it easier to move a mower between locations. The design that we came up with was a mechanical lift that slides into a standard trailer hitch. Through the design process, we built multiple prototypes, each time improving our design until we decided on the design for our final prototype. After constructing our final prototype and doing user testing we were able to determine changes that we would make for future designs. We also saw that our product could be used to transport not only lawnmowers but also personal electric scooters, bicycles, and a variety of other things. In the end we were able to create a product that would sell for more than half the price of our competitors and attack a wider market than we had originally expected. This is good evidence that there is a need for this product and we believe, if produced on a large scale, it would sell.

Market Analysis

When first examining and dissecting our product, we intended on modifying the lawn mower in a way that would improve its usability, functionality, or performance. We wanted to improve the actual product so that it could better serve the user. Our potential ideas for improvement included a remodeled and ameliorated suspension system to allow for a more even lawn cut, or perhaps a blade speedometer to warn the user if the blades were dropping below an indicated stall-out speed. However, after performing market research and analysis, we realized that it would be difficult to improve upon a product that countless designers had spent time inventing. We spoke with some local retailers, service repairmen, and even our group member Alex, who had cut lawns independently for eleven years. We determined that one of the most significant issues with the lawn mower wasn't necessarily the mowing, rather the transportation of the mower itself. Several people that we spoke with commented on how dirty, labor-intensive, and time-consuming this process could be, especially if the user did not have an appropriate vehicle for transportation. Therefore, we chose to explore the market of trailer hitch attachments that could serve to transit a lawn mower. After examining the market for trailers and the sort, we realized that there wasn't really a product that was convenient for the independent lawn-mowing businessman. One can see from the photo below that the majority of the trailers are much too cumbersome and expensive for a non-commercial entrepreneur.

Image:trailer.gif

The trailers above range anywhere from $1,000-$5,000 in price and several of them are not appropriate for your average vehicle. We also researched the prices and designs of mobility scooter lifts for more comparison. A variety of this type of lift can be seen in the images below:

Image:scooter1.jpeg Image:scooter2.jpeg Image:scooter3.jpeg

The scooter lifts were very similar to the idea we had in mind for our lawn mower carrier lift, yet they were still more expensive than what we predicted. These lifts usually cost anywhere from $1,000-$3,000, which is a significant amount more than our desired market price for the lawn mower lift, and they are also more permanent than what we wanted. Our goal was to create a product that could be easily assembled onto a vehicle, and then easily removed as well. From this research and analysis, we determined that we could create a product that incorporated designs from both of the aforementioned compared products, but one that would cater to both commercial and independent business-owners.

Design Documentation

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Design Analysis

House of Quality

Mechanical Analysis

Prototype Documentation

Design Process

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