Pet bowl and indoor garden opportunities
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====Pet Bowl==== | ====Pet Bowl==== | ||
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+ | The main concerns pet owners have with automatic feeders (i.e. The Gatefeeder) is that they don't want the pet bowl to harm their pets. Through online reviews, current pet bowl feeders with sensors have the tendency to close the lid/door on the pet. This causes injuries and can sometimes lead to the pet no longer wanting to eat from the bowl. Also, these sensors don't always work. When the sensor can't register the right pet it will open and close uncontrollably. Pet owners want to make sure the pet's food is secured, stored, and maintained by the system. If the lid is left opened for too long the food can go bad leading unwanted odor. | ||
==Market Opportunities== | ==Market Opportunities== |
Revision as of 03:37, 23 February 2014
Contents |
Executive Summary
Market Research
Observation Studies
Interviews
Surveys
Product Reviews
Indoor Garden
Through websites like Amazon, CNET, Mommy Poppins, and Pinterest we were able to learn about the main problems customers who want the ideal indoor garden face. A lot of people who have bought their own indoor gardens from competitors or have made theirs, wish their systems could work completely on their own. Customers want the system to be able to take care of all of the plant’s needs: water, light, nutrients, soil, temperature, and space.
A customer wants their experience cultivating plants to be simplified. Being able to replace plants is a challenge since plants must be re-potted and soil needs to be replaced. Some of the existing products do not handle this step and don’t notify the user when the plant must be re-potted.
Another feature customer look for, is a system that can be customized for each plant. If the water/light cycle could be set differently from each plant, that would be ideal. Customers would like pots to come in different sizes, be able to manage different types of water/light cycles, and also to be able to adjusts lights during the day and night. Current products don’t provide these settings to customers which are necessary if someone wants to produce more than one type of plant in their home.
Pet Bowl
The main concerns pet owners have with automatic feeders (i.e. The Gatefeeder) is that they don't want the pet bowl to harm their pets. Through online reviews, current pet bowl feeders with sensors have the tendency to close the lid/door on the pet. This causes injuries and can sometimes lead to the pet no longer wanting to eat from the bowl. Also, these sensors don't always work. When the sensor can't register the right pet it will open and close uncontrollably. Pet owners want to make sure the pet's food is secured, stored, and maintained by the system. If the lid is left opened for too long the food can go bad leading unwanted odor.