Pet bowl and indoor garden opportunities

From DDL Wiki

Revision as of 13:04, 23 February 2014

Executive Summary

Market Research

Observation Studies

Interviews

Surveys

Product Reviews

Indoor Garden

Through websites like Amazon, CNET, Mommy Poppins, and Pinterest we were able to learn about the main problems customers who want the ideal indoor garden face. A lot of people who have bought their own indoor gardens from competitors or have made theirs, wish their systems could work completely on their own. Customers want the system to be able to take care of all of the plant’s needs: water, light, nutrients, soil, temperature, and space.

A customer wants their experience cultivating plants to be simplified. Being able to replace plants is a challenge since plants must be re-potted and soil needs to be replaced. Some of the existing products do not handle this step and don’t notify the user when the plant must be re-potted.

Another feature customer look for, is a system that can be customized for each plant. If the water/light cycle could be set differently from each plant, that would be ideal. Customers would like pots to come in different sizes, be able to manage different types of water/light cycles, and also to be able to adjusts lights during the day and night. Current products don’t provide these settings to customers which are necessary if someone wants to produce more than one type of plant in their home.

Pet Bowl

The main concerns pet owners have with automatic feeders (i.e. The Gatefeeder) is that they don't want the pet bowl to harm their pets. Through online reviews, current pet bowl feeders with sensors have the tendency to close the lid/door on the pet. This causes injuries and can sometimes lead to the pet no longer wanting to eat from the bowl. Also, these sensors don't always work. When the sensor can't register the right pet it will open and close uncontrollably. Pet owners want to make sure the pet's food is secured, stored, and maintained by the system. If the lid is left opened for too long the food can go bad leading unwanted odor.

Market Opportunities

Top 3-5 Design Concepts

Identified Opportunities

Competitor Products

Patent Searches

Commercial Searches

Web Searches

Expert Interviews

Pugh Chart

Possible Market Segments

Gantt Chart

Team Member Roles

Findings and Recommendations

References

Appendix A: 100 Brainstorming Ideas

1. Automatic Feeder w/ chain assembly.

2. Three layer pet bowl.

3. Interactive layer pet bowl.

4. Wet/Dry Food automatic feeder with compartments.

5. Bowls with lids over each: open and close when cat gets near.

6. Rotating bowl: displays food in small quantities.

7. A pet bowl dispenser: dispensing food so long as pet keeps eating.

8. One size bowl.

9. A pet bowl that pushes bad cat's face out to minimize risk of trapping it.

10. Bowl which dispenses piece by piece. Food gets scooped back to top if not eaten.

11. Pet bowl with segmented doors.

12. Pet bowl that sprays water/air to annoy bad cat.

13. Bowl that moves food away from bad cat.

14.