From DDL Wiki

Executive Summary

This stage of our project required our group to analyze opportunities for improvement. We went about collecting data and observations in many various ways in order to diversify our understanding of the problems. Our first action towards product improvement was a basic brainstorming session where our group came up with 100 possible ideas from improvement, ranging from technical improvements such as higher torque to aesthetic changes such as having colored wheels. We wanted our improvements to intrigue both the amateur and the professional. Next, our group conducted novice testing. In order to expand our consumer market base we have decided to create a product that can be used by everyone, not just the professional. In order to examine novice consumer needs, a 10 foot long rock crawling course was constructed. The course consisted of varying sized rocks followed by an incline. All participants were asked to fill out a questionnaire regarding their experience. (i.e.: what problems did you encounter while trying to complete the course?) From this data we realized that the most common problems for the amateur user was the car flipping over. In order to obtain findings on a professional level, our group went to an indoor rock crawling facility. Two hours were spent watching competitions and talking with professional rock crawlers. Here we obtained more detailed findings that were all technically related. We talked to five professionals throughout the time spent at the facility, all having a very good knowledge of the HPI Wheely King. For the professional, the main problems with the stock Wheely King are its poor weight distribution, flimsy parts, and lack of a locked differential. From all of the data and user opinions collected over the last three weeks our group was able to come up with …..x…..design improvements which we studied through the use of a Pugh chart. Brad/Zahoor….. can you put 2-3 sentences here about the pugh chard……From this study we concluded that ……….. are the best design improvements b/c…..