Scooter opportunity

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(Phase 2 Overview)
(Appendix A: List of 100+ Brainstormed Ideas)
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==Appendix A: List of 100+ Brainstormed Ideas==
==Appendix A: List of 100+ Brainstormed Ideas==
-
1. smoother ride
+
#smoother ride
-
 
+
#better wheel technology
-
2. better wheel technology
+
#spherical wheels for omnidirectional motion
-
 
+
#collapsible wheels
-
3. spherical wheels for omnidirectional motion
+
#greater energy output with less input
-
 
+
#easier collapsibility
-
4. collapsible wheels
+
#lighter
-
 
+
#more portable
-
5. greater energy output with less input
+
#adding a carrier for accessories (something to carry items)
-
 
+
#adding more telescoping rods for taller riders
-
6. easier collapsibility
+
#greener material usage
-
 
+
#wider deck for comfort
-
7. lighter
+
#multiseasonal scooter
-
 
+
#ski scooter
-
8. more portable
+
#winterized scooter
-
 
+
#heated wheels
-
9. adding a carrier for accessories (something to carry items)
+
#anti lock breaks
-
 
+
#hand break wiring system to back wheel
-
10. adding more telescoping rods for taller riders
+
#turning system
-
 
+
#brake system that doesn't rub against the wheel so much
-
11. greener material usage
+
#better folding mechanism
-
 
+
#no more release buttons
-
12. wider deck for comfort
+
#bigger release buttons
-
 
+
#safety latches
-
13. multiseasonal scooter
+
#trick friendly
-
 
+
#better braking mechanism
-
14. ski scooter
+
#expandable foot deck
-
 
+
#taller tube
-
15. winterized scooter
+
#claw break for spherical wheels
-
 
+
#foot operated disc brakes
-
16. heated wheels
+
#extra padding at the bottom of wheel to reduce wearing
-
 
+
#additional safety pieces to components
-
17. anti lock breaks
+
#cleaning attachments on the back wheel (mop, broom)
-
 
+
#strap for easy carrying
-
18. hand break wiring system to back wheel
+
#foot latch to release and hold (fold in and fold out) the foot deck when going in and out of buildings
-
 
+
#roll the folded scooter like a cart or suitcase when in buildings
-
19. turning system
+
#something to stop the deck hitting against your leg when carrying it
-
 
+
#integrated backpack carrier
-
20. brake system that doesn't rub against the wheel so much
+
#stronger wheels
-
 
+
#inflatable wheels
-
21. better folding mechanism
+
#sturdier steering mechanism
-
 
+
#more clearance
-
22. no more release buttons
+
#electronically adjustable steering
-
 
+
#speed sensitive steering
-
23. bigger release buttons
+
#Bluetooth on scooter
-
 
+
#Wifi on scooter
-
24. safety latches
+
#Mobile hotspot scooter
-
 
+
#Power generator scooter
-
25. trick friendly
+
#Charge devices from mechanical power
-
 
+
#Carrier for water bottle or cell phone
-
26. better braking mechanism
+
#Kickstand
-
 
+
#Scooter that can tow things
-
27. expandable foot deck
+
#Drop down safety wheels
-
 
+
#Hover scooter
-
28. taller tube
+
#Jet scooter
-
 
+
#Water ski scooter
-
29. claw break for spherical wheels
+
#Floating scooter
-
 
+
#Hockey stick integratible scooter
-
30. foot operated disc brakes
+
#Ice skate scooter
-
 
+
#Headlight
-
31. extra padding at the bottom of wheel to reduce wearing
+
#Glow in the dark scooter
-
 
+
#Scooter with leash attachment
-
32. additional safety pieces to components
+
#Training wheels on scooter
-
 
+
#Speakers integrated
-
33. cleaning attachments on the back wheel (mop, broom)
+
#Off road scooter with huge wheels
-
 
+
#Laser tag scooter
-
34. strap for easy carrying
+
#Paintball scooter
-
 
+
#Headphone integrated wrapping mechanism
-
35. foot latch to release and hold (fold in and fold out) the foot deck when going in and out of buildings
+
#Scooter with kicking attachment for kickball or beating up little kids
-
 
+
#Customizable decals
-
36. roll the folded scooter like a cart or suitcase when in buildings
+
#Kit of decorations for scooter
-
 
+
#Build your own scooter
-
37. something to stop the deck hitting against your leg when carrying it
+
#Bumper scooters
-
 
+
#Pogo stick/scooter combo
-
38. integrated backpack carrier
+
#Make it easier to disassemble or repair/simplify design
-
 
+
#Scooter/hang glider combo
-
39. stronger wheels
+
#Gps on scooter
-
 
+
#ekg scooter
-
40. inflatable wheels
+
#heart rate monitor scooter
-
 
+
#integrated track your workout system
-
41. sturdier steering mechanism
+
#variable resistance for workouts
-
 
+
#scooter sled
-
42. more clearance
+
#laptop carrier on scooter
-
 
+
#umbrella scooter
-
43. electronically adjustable steering
+
#solar panel scooter
-
 
+
#sand scooter
-
44. speed sensitive steering
+
#fan on that scooter that runs on generated energy
-
 
+
#scooter that can sell back energy grid
-
45. Bluetooth on scooter
+
#wind-powered scooter
-
 
+
#scooter that can carry your pets
-
46. Wifi on scooter
+
#scooter that carries pet toys
-
 
+
#water gun scooter
-
47. Mobile hotspot scooter
+
#sprinkler scooter
-
 
+
#scooter lawn mower w/ all-terrain wheel on front
-
48. Power generator scooter
+
#shovel scooter
-
 
+
#leaf blower scooter
-
49. Charge devices from mechanical power
+
#snow blower scooter
-
 
+
#weed whacker scooter
-
50. Carrier for water bottle or cell phone
+
#scooter storage compartment in foot deck
-
 
+
#chair scooter
-
51. Kickstand
+
#locking mechanism
-
 
+
#scooter w/ sail
-
52. Scooter that can tow things
+
#tank scooter
-
 
+
#tandem scooter
-
53. Drop down safety wheels
+
-
 
+
-
54. Hover scooter
+
-
 
+
-
55. Jet scooter
+
-
 
+
-
56. Water ski scooter
+
-
 
+
-
57. Floating scooter
+
-
 
+
-
58. Hockey stick integratible scooter
+
-
 
+
-
59. Ice skate scooter
+
-
 
+
-
60. Headlight
+
-
 
+
-
61. Glow in the dark scooter
+
-
 
+
-
62. Scooter with leash attachment
+
-
 
+
-
63. Training wheels on scooter
+
-
 
+
-
64. Speakers integrated
+
-
 
+
-
65. Off road scooter with huge wheels
+
-
 
+
-
66. Laser tag scooter
+
-
 
+
-
67. Paintball scooter
+
-
 
+
-
68. Headphone integrated wrapping mechanism
+
-
 
+
-
69. Scooter with kicking attachment for kickball or beating up little kids
+
-
 
+
-
70. Customizable decals
+
-
 
+
-
71. Kit of decorations for scooter
+
-
 
+
-
72. Build your own scooter
+
-
 
+
-
73. Bumper scooters
+
-
 
+
-
74. Pogo stick/scooter combo
+
-
 
+
-
75. Make it easier to disassemble or repair/simplify design
+
-
 
+
-
76. Scooter/hang glider combo
+
-
 
+
-
77. Gps on scooter
+
-
 
+
-
78. ekg scooter
+
-
 
+
-
79. heart rate monitor scooter
+
-
 
+
-
80. integrated track your workout system
+
-
 
+
-
81. variable resistance for workouts
+
-
 
+
-
82. scooter sled
+
-
 
+
-
83. laptop carrier on scooter
+
-
 
+
-
84. umbrella scooter
+
-
 
+
-
85. solar panel scooter
+
-
 
+
-
86. sand scooter
+
-
 
+
-
87. fan on that scooter that runs on generated energy
+
-
 
+
-
88. scooter that can sell back energy grid
+
-
 
+
-
89. wind-powered scooter
+
-
 
+
-
90. scooter that can carry your pets
+
-
 
+
-
91. scooter that carries pet toys
+
-
 
+
-
92. water gun scooter
+
-
 
+
-
93. sprinkler scooter
+
-
 
+
-
94. scooter lawn mower w/ all-terrain wheel on front
+
-
 
+
-
95. shovel scooter
+
-
 
+
-
96. leaf blower scooter
+
-
 
+
-
97. snow blower scooter
+
-
 
+
-
98. weed whacker scooter
+
-
 
+
-
99. scooter storage compartment in foot deck
+
-
 
+
-
100. chair scooter
+
-
 
+
-
101. locking mechanism
+
-
 
+
-
102. scooter w/ sail
+
-
 
+
-
103. tank scooter
+
-
 
+
-
104. tandem scooter
+
==Appendix B: Patent Search==
==Appendix B: Patent Search==

Revision as of 14:28, 25 February 2012

Contents

Report 2: Market Research and Design Concepts

Group Information

24-441 Spring 2012, Group 10

Claire Castleman:

Elisha Clayton:

Michael Serebrennikov:

Mathew Swisher:

Vedant Saraf:

Executive Summary

summarize work done, findings

Phase 2 Overview

Process Summary

To begin with, the group brainstormed on various ideas using the methods described in class. We focused on the utility of the product by keeping in mind the needs of the stakeholders. Creative ideas were discussed in order to add exciting functionality to the product, however many were not feasible to use, manufacture, assemble or sell. Possible design solutions were proposed, by sketches and descriptions for various designs. Then each idea was analyzed and a short-list containing the top ten choices were formed. A Pugh chart was formed using the short-list and ideas were ranked. The top items according to rank were ‘Build Your Own Scooter’, ‘Laser Tag Scooter’ and ‘Umbrella Scooter’.

In sync with analyzing designs, our group was involved in market research. We conducted an interview with a user who uses the Razor scooter regularly on the Carnegie Mellon campus. This allowed us to get important insight into the needs of the customers. We also analyzed product reviews on the Internet and contacted the Razor Scooter USA for answering detailed questions on the product. All these reviews contributed in a better understanding of the product and provided enough information for a detailed product research report.

Market Research

There are several market research techniques that we performed to help determine potential innovations for the Razor scooter. In gathering more detailed results, we decided to research product reviews, conduct a survey, perform a user interview and use study observation. From our analysis, we were able to narrow our 100 innovations list down to the top 4 potential designs for a newly developed Razor scooter. Our next tasks are to compare options and competitor products to help finalize our top design in moving further.


Product Reviews

User Interviews

Use Study Observation

Image:Scooter2 1.jpg

Expert Interviews

Survey Results

Main Discoveries

(in more detail than in key findings section)

Design Concepts

List 4 top designs here in a brief description.

Build Your Own Scooter

Hand or Foot Operated Disk Brakes

Improved Storage Capabilities

Hover Scooter

Competitor Products

Build Your Own Scooter Competition

Brake Competition

Storage Competition

Hover Competition

Next Steps

picture of Gantt chart, what we hope to accomplish in the next phase.

Conclusions

Our key findings in detail, and which opportunity we intend to pursue and why. A hypothetical user scenario.

Appendix A: List of 100+ Brainstormed Ideas

  1. smoother ride
  2. better wheel technology
  3. spherical wheels for omnidirectional motion
  4. collapsible wheels
  5. greater energy output with less input
  6. easier collapsibility
  7. lighter
  8. more portable
  9. adding a carrier for accessories (something to carry items)
  10. adding more telescoping rods for taller riders
  11. greener material usage
  12. wider deck for comfort
  13. multiseasonal scooter
  14. ski scooter
  15. winterized scooter
  16. heated wheels
  17. anti lock breaks
  18. hand break wiring system to back wheel
  19. turning system
  20. brake system that doesn't rub against the wheel so much
  21. better folding mechanism
  22. no more release buttons
  23. bigger release buttons
  24. safety latches
  25. trick friendly
  26. better braking mechanism
  27. expandable foot deck
  28. taller tube
  29. claw break for spherical wheels
  30. foot operated disc brakes
  31. extra padding at the bottom of wheel to reduce wearing
  32. additional safety pieces to components
  33. cleaning attachments on the back wheel (mop, broom)
  34. strap for easy carrying
  35. foot latch to release and hold (fold in and fold out) the foot deck when going in and out of buildings
  36. roll the folded scooter like a cart or suitcase when in buildings
  37. something to stop the deck hitting against your leg when carrying it
  38. integrated backpack carrier
  39. stronger wheels
  40. inflatable wheels
  41. sturdier steering mechanism
  42. more clearance
  43. electronically adjustable steering
  44. speed sensitive steering
  45. Bluetooth on scooter
  46. Wifi on scooter
  47. Mobile hotspot scooter
  48. Power generator scooter
  49. Charge devices from mechanical power
  50. Carrier for water bottle or cell phone
  51. Kickstand
  52. Scooter that can tow things
  53. Drop down safety wheels
  54. Hover scooter
  55. Jet scooter
  56. Water ski scooter
  57. Floating scooter
  58. Hockey stick integratible scooter
  59. Ice skate scooter
  60. Headlight
  61. Glow in the dark scooter
  62. Scooter with leash attachment
  63. Training wheels on scooter
  64. Speakers integrated
  65. Off road scooter with huge wheels
  66. Laser tag scooter
  67. Paintball scooter
  68. Headphone integrated wrapping mechanism
  69. Scooter with kicking attachment for kickball or beating up little kids
  70. Customizable decals
  71. Kit of decorations for scooter
  72. Build your own scooter
  73. Bumper scooters
  74. Pogo stick/scooter combo
  75. Make it easier to disassemble or repair/simplify design
  76. Scooter/hang glider combo
  77. Gps on scooter
  78. ekg scooter
  79. heart rate monitor scooter
  80. integrated track your workout system
  81. variable resistance for workouts
  82. scooter sled
  83. laptop carrier on scooter
  84. umbrella scooter
  85. solar panel scooter
  86. sand scooter
  87. fan on that scooter that runs on generated energy
  88. scooter that can sell back energy grid
  89. wind-powered scooter
  90. scooter that can carry your pets
  91. scooter that carries pet toys
  92. water gun scooter
  93. sprinkler scooter
  94. scooter lawn mower w/ all-terrain wheel on front
  95. shovel scooter
  96. leaf blower scooter
  97. snow blower scooter
  98. weed whacker scooter
  99. scooter storage compartment in foot deck
  100. chair scooter
  101. locking mechanism
  102. scooter w/ sail
  103. tank scooter
  104. tandem scooter

Appendix B: Patent Search

Scooter Patent

Razor Scooter Brake

Ski Scooter

Solar Electric Scooter

Hand Brake

Kickstand

Umbrella on Wheelchair

Heart Rate Monitor

Tandem Scooter

Mobility Scooter/Lawn Mower Attachment

References