Self-driving luggage opportunity
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===Product Reviews=== | ===Product Reviews=== | ||
===User Surveys=== | ===User Surveys=== | ||
| + | When users buy luggage through an online source, like Amazon.com, they are given the opportunity to rate and review their purchased luggage so that other potential buyers have a better idea of how that product performs. By analyzing these reviews we are able to identify several concerns that many buyers focus on. Maneuverability, stability, durability, and weight are at the top of this list. Maneuverability on flat, smooth surfaces is best achieved through the 4-wheel luggage that can by easily pushed next to the user. However, there is a general consensus that 2-wheel luggage offers superior control on rough surfaces where the 4-wheel luggage often gets stuck. Both 4-wheel and 2-wheel suitcases had stability issues when freely standing. 4-wheel luggage usually rolled away too easily and 2-wheel luggage often tipped over. The reviews regarding durability are largely separated into two categories - zipper/canvas strength and wheels. Most reviews about the zipper/canvas durability are based on the appearance of the luggage, while the majority of reviews on wheels remark how they broke to easily. The weight of the luggage also appears to be very important to the company because of increasing airline fees - flyers are trying to pack less bags and utilize all of the weight limit they are offered. | ||
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| + | Some other notable reviews repeatedly mentioned the importance of a handle on the bottom of the suitcase for easy loading/unloading from a car. While most positive reviews mentioned how smooth a suitcase was, negative reviews didn't complain about luggage ride quality until a wheel broke. | ||
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===External Studies=== | ===External Studies=== | ||
Revision as of 19:30, 22 February 2014
Contents |
Exectutive Summary
Market Research
Anthropological Observation
Product Reviews
User Surveys
When users buy luggage through an online source, like Amazon.com, they are given the opportunity to rate and review their purchased luggage so that other potential buyers have a better idea of how that product performs. By analyzing these reviews we are able to identify several concerns that many buyers focus on. Maneuverability, stability, durability, and weight are at the top of this list. Maneuverability on flat, smooth surfaces is best achieved through the 4-wheel luggage that can by easily pushed next to the user. However, there is a general consensus that 2-wheel luggage offers superior control on rough surfaces where the 4-wheel luggage often gets stuck. Both 4-wheel and 2-wheel suitcases had stability issues when freely standing. 4-wheel luggage usually rolled away too easily and 2-wheel luggage often tipped over. The reviews regarding durability are largely separated into two categories - zipper/canvas strength and wheels. Most reviews about the zipper/canvas durability are based on the appearance of the luggage, while the majority of reviews on wheels remark how they broke to easily. The weight of the luggage also appears to be very important to the company because of increasing airline fees - flyers are trying to pack less bags and utilize all of the weight limit they are offered.
Some other notable reviews repeatedly mentioned the importance of a handle on the bottom of the suitcase for easy loading/unloading from a car. While most positive reviews mentioned how smooth a suitcase was, negative reviews didn't complain about luggage ride quality until a wheel broke.
