Wine bottle opener
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Listed below are the stakeholders associated with a corkscrew wine opener and the aspects of the product that appeal to them. The following table | Listed below are the stakeholders associated with a corkscrew wine opener and the aspects of the product that appeal to them. The following table | ||
contains some aspects that each stakeholder would need and want in an ideal wine opener. | contains some aspects that each stakeholder would need and want in an ideal wine opener. | ||
| + | |||
| + | {| class="wikitable" border="1" cellspacing="0" cellpadding="4" align="center" | ||
| + | ! colspan="4" style="background:#efefef;" | Stakeholder Needs | ||
| + | |- | ||
| + | !Stakeholder !! Needs !! Wants | ||
| + | |-style="vertical-align: center;" | ||
| + | ! scope="row" | Consumers | ||
| + | | | ||
| + | * Easy to Use | ||
| + | * Cheap | ||
| + | * Safe to Operate | ||
| + | | | ||
| + | * Ergonomic | ||
| + | * Durable | ||
| + | |||
| + | |-style="vertical-align: center;" | ||
| + | ! scope="row" | Retailer | ||
| + | | | ||
| + | * Aesthetic Design | ||
| + | * Price | ||
| + | * Packaging | ||
| + | | | ||
| + | * High Profit Margin/Market Demand | ||
| + | * Useful Household Item (Not a Novelty Item) | ||
| + | |-style="vertical-align: center;" | ||
| + | ! scope="row" | Manufacturer | ||
| + | | | ||
| + | * Design | ||
| + | * Assembly | ||
| + | * Materials | ||
| + | | | ||
| + | |||
| + | * Few Moving Parts | ||
| + | * Cheap Manufacturing Process | ||
| + | |-style="vertical-align: center;" | ||
| + | ! scope="row" | Distributor | ||
| + | | | ||
| + | * Robustness | ||
| + | * Storage | ||
| + | | | ||
| + | * Lightweight | ||
| + | * Compact | ||
| + | |} | ||
| + | |||
| + | = Product Use Study = | ||
Revision as of 21:52, 29 January 2014
Executive Summary
Product Stakeholders
Listed below are the stakeholders associated with a corkscrew wine opener and the aspects of the product that appeal to them. The following table contains some aspects that each stakeholder would need and want in an ideal wine opener.
| Stakeholder Needs | |||
|---|---|---|---|
| Stakeholder | Needs | Wants | |
| Consumers |
|
| |
| Retailer |
|
| |
| Manufacturer |
|
| |
| Distributor |
|
| |
