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| - | Listed below are the stakeholders associated with a corkscrew wine opener and the aspects of the product that appeal to them. The following table | + | Listed below are the stakeholders associated with a corkscrew wine opener and the aspects of the product that appeal to them. The following table contains some aspects that each stakeholder would need and want in an ideal wine opener. |
| - | contains some aspects that each stakeholder would need and want in an ideal wine opener. | + | |
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Revision as of 22:22, 29 January 2014
Executive Summary
Product Stakeholders
Listed below are the stakeholders associated with a corkscrew wine opener and the aspects of the product that appeal to them. The following table contains some aspects that each stakeholder would need and want in an ideal wine opener.
| Stakeholder Needs
|
| Stakeholder | Needs | Wants
|
| Consumers
|
- Easy to Use
- The product requires less force to operate than a regular wine opener
- Cheap
- A product that is reasonably priced
- Safe to Operate
- Safe to use themselves or around children
|
- Ergonomic
- Comfortable and straightforward to use
- Convenience
- Easy to store in drawer or cabinet
- Nice gift for family, friends and wine connoisseurs alike
- Durable
- Can open many bottles of wine
|
| Retailer
|
- Aesthetic Design
- A product that is appealing to customers
- Price
- Nice looking and quality opener for its price
- Packaging
- Easy storage and appealing packaging
|
- High Profit Margin/Market Demand
- An appealing and useful product that will sell
- Useful Household Item (Not a Novelty Item)
- A "must have" product in everyone's kitchen
- Add-ons, such as the foil cutter, make product more desirable
|
| Manufacturer
|
- Design
- Designed to fulfill manufacturing and consumer needs
- Product has a simple mechanism and few moving parts
- Assembly
- Product is easy to assemble, package, and ship
- Materials
- Materials are common and easy to acquire
|
- Few Moving Parts
- Simplistic design requires less number of parts and materials
- Cheap Manufacturing Process
- Ease of assembly = lower costs
|
| Distributor
|
- Robustness
- Will not get damaged during transportation
- Storage
- Can maximize number of products transported and reduce transportation costs
|
- Lightweight
- Reduce transportation costs: Fuel, Wear & Tear on mode of transportation
- Compact
- Can transport more at once, reducing number of shipments made
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Product Use Study
