Snowboard innovation
From DDL Wiki
Contents |
Executive Summary
Market Analysis
From our previous market research we concluded there is a user need for a snowboard that is easier to transport by car and plane, eliminating the need for roofracks and special snowboard luggage. There also exists a market for snowboard wall hangers, which could be eliminated by the easier storage of a detachable board.
In order to fully analyse if there is a possible market for a detachable snowboard we first looked at snowboarder demographics:
The general trend is that snowboarders tend to be young, male and rich. In the U.S. only 6% of the population make more than a 100,000$ per year, whereas for snowboarders 32,4% make more than this each year. A detachable snowboard will be more expensive than a regular board, however snowboarders being a rich demographic will be less influenced by price increases if they are convinced of the advantages of the new design.
