Snowboard innovation
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Contents |
Executive Summary
Market Analysis
From our previous market research we concluded there is a user need for a snowboard that is easier to transport by car and plane, eliminating the need for roofracks and special snowboard luggage. There also exists a market for snowboard wall hangers, which could be eliminated by the easier storage of a detachable board.
In order to fully analyze if there is a possible market for a detachable snowboard we first looked at snowboarder demographics:
Snowboard Demographics [1]
The general trend is that snowboarders tend to be young, male and rich. In the U.S. only 6% of the population make more than a 100,000$ per year [2], compared to 32,4% of snowboarders. A detachable snowboard will be more expensive than a regular board, however snowboarders being a rich demographic will be less influenced by price increases if they can be convinced of the advantages of the new design.
Furthermore we looked at the splitboard market. Splitboards began to appear in 1993, but did not become mainstream until 2-3 years ago with brands such as Burton and K2 beginning to produce splitboards [3].
