Journal of Marketing Research
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| - | JMR publishes articles representing the entire spectrum of research in marketing. Articles covers: | + | [[Image:JMR cover.gif|thumb]] |
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| + | '''Journal of Marketing Research''' ('''JMR''') publishes articles representing the entire spectrum of research in marketing. Articles covers: | ||
*present new techniques for solving marketing problems. | *present new techniques for solving marketing problems. | ||
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Journal Abbreviation: '''J Marketing Res''' | Journal Abbreviation: '''J Marketing Res''' | ||
| - | + | http://www.marketingpower.com/content1054.php | |
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[[Category:journals]] | [[Category:journals]] | ||
Current revision
Journal of Marketing Research (JMR) publishes articles representing the entire spectrum of research in marketing. Articles covers:
- present new techniques for solving marketing problems.
- contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques.
- review and comment on the developments and concepts in related fields that have bearing on the research industry and its practices.
Journal Abbreviation: J Marketing Res
