Journal of Marketing Research

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JMR publishes articles representing the entire spectrum of research in marketing. Articles covers:

  • present new techniques for solving marketing problems.
  • contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques.
  • review and comment on the developments and concepts in related fields that have bearing on the research industry and its practices.

Journal Abbreviation: J Marketing Res

External Link

About JMR

Retrieved from "https://wiki.ece.cmu.edu/ddl/index.php/Journal_of_Marketing_Research"
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